Page 86 - Toucan_Modules

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4.5. Case studies

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Case study 1. From farm to fork: an efficient food
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An agropreneur has a vast amount of farming land where he/she produces several
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f f fruits such as apples and pears. The business started with the production and distribution
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of these fruits, as the agropreneur inherited the lands from his/her parents. For a while,
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the agropreneur followed this business strategy. A couple of years ago, he/she decided
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it was time to expand the business by following a new trend of establishing touristic
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activities on agricultural lands, associated with traditional agricultural business. Small
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s such as apple/pear picking.
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As soon as the agrotourism business kicked-off it was a huge success and allowed the
A s s o o n a s t h e a g r o t o u r i s m b u s i n e s s k i c k e d o f f i t w a s a h u g e s u c c e s s a n d a l l o w e d t h e
agropreneur to have an alternative, and more regular, source of income, particularly
a g r o p r e n e u r t o h a v e a n a l t e r n a t i v e , a n d m o r e r e g u l a r , s o u r c e o f i n c o m e , p a r t i c u l a r l y
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since in latest years it was not always possible to predict the success of apple or pears
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production due to extreme weather conditions. After a while, the agropreneur realised
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his/her agrotourism to become increasingly known for its sustainable practices.
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products – decreasing his/her impact on carbon emissions of food distribution -, adopt
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manages food waste.
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