Page 88 - Toucan_Modules_EN
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Case study 3. A day in the life of a farmer:
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a a u t h e n t i i c t o u r i i s t i i c e x p e r i i e n c e s f o r s u s t a i i n a b l l e
authentic touristic experiences for sustainable
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A small agropreneur produces biological red fruits entirely for national and international
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distribution. For several years, the business was going well, however, in the last couple of
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years the small agropreneur faced production shortages, particularly due to extreme
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heath in his/her region cause by climate change. His/her red fruits crops reduced
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years, the small agropreneur was faced with the decision of introducing chemicals into
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his/her agricultural production, which meant he/she could no longer sell the red fruits
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with a biological label.
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T T The small agropreneur started searching for solutions. He/she wanted to save the red
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available income coming from their distribution. The small agropreneur searched for
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alternative solutions, as well as adapt and enhance his/her business resilience to
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climate change.
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He/she came across the concept of climate-smart agriculture and decided to adopt
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and implement changes and concrete actions, at three levels: (i) by opening his/her
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agricultural land to a touristic experience “a day in the life of a farmer”, that would
a g r i c u l t u r a l l a n d t o a t o u r i s t i c e x p e r i e n c e “ a d a y i n t h e l i f e o f a f a r m e r ” , t h a t w o u l d
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accompany the small agropreneur in a normal business day, monitoring the crops
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distribution process, ending with local gastronomy and natural sightseeing); (ii) by
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by collaborating with a local agricultural university to identify a high-tech low-cost way
t to monitor crops conditions and foresee future problems (e.g., satellite images).
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