Page 81 - Toucan_Modules_EN
P. 81

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                         need  for  large-scale  production  and  international  distribution  networks  and
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                         decreases GHG emissions related with the distribution of agricultural products.
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                         diversification).  Agrotourism  activities  are  increasingly  seen  as  a  viable
                         e c o n o m i c    d i v e r s i f i c a t i o n    s t r a t e g y  f o r   a g r o p r e n e u r s .    I t   a l l o w s    t h e m    n o t    o n l y    t o
                         economic  diversification  strategy  for  agropreneurs.  It  allows  them  not  only  to
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                         s s survive during periods of poor production due to climate change challenges, by
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                      ·    Investing  in  infrastructures.  The  diversification  of  rural  economic  activities  and
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                                                                            s
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                                                              o
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                         r r resources, obliging to greater efforts to preserve the environment. Additionally,
                                                       e


                                                                p
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                         t t tourists are presented with more sustainable transport alternatives (e.g., train) to
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                                                          u
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                         reach rural areas.
                                s
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                      ·    Responsibly  use  and  maintain  natural  resources,  promoting  biodiversity  and
                                                                                                      d
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                                                                                    i
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                                                                                   R
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                         environmental protection and supporting waste reduction. Rich biodiversity and
                                                                                            i
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                                           a
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                                                        e
                         natural  heritage  are  often  the  main  reasons  why  tourists  visit  rural  areas.
                                                              n
                         n n a t t u r r a l l      h e r r i i t t a g e      a r r e      o f f t t e n      t t h e      m a i i n      r r e a s s o n s s      w h y      t t o u r r i i s s t t s s      v i i s s i i t t      r r u r r a l l      a r r e a s s . .
                                                                           h
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                                           t
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                         Agrotourism can, thus, play a major role in raising agropreneurs awareness and
                                           h
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                                                                                           a
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                                                 a
                                                                        g
                                                                        g

                                                     a
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                                                                               o
                               o
                         developing greater sensitivity towards the exploitation of natural resources and
                                                                                     u
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                                                                               F
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                                                                                               m
                         p p r r o d u c t t i i o n     p r r a c t t i i c e s s     w i i t t h     z z e r r o     e n v i i r r o n m e n t t a l l     i i m p a c t t s s . .     F i i r r s s t t l l y , ,     a g r r o t t o u r r i i s s m     h a s s     a
                         production practices with zero environmental impacts. Firstly, agrotourism has a
                              u
                                                                           c
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                                            e
                         p o s i t i v e   e f f e c t   o n   t h e  p r e s e r v a t i o n   o f   r u r a l   n a t u r a l    h e r i t a g e ,   c o n t r i b u t i n g   t o   t h e
                         positive effect on the preservation of rural natural heritage, contributing to the
                                                                             S
                                            d
                         p p r r e s s e r r v a t t i i o n      o f f      b i i o d i i v e r r s s i i t t y      a n d      n a t t u r r a l l      r r e s s o u r r c e s s . .      S e c o n d l l y , ,      i i t t      a l l s s o      s s u p p o r r t t s s
                                                   y
                                                          n
                                                                                                  p
                         preservation  of  biodiversity  and  natural  resources.  Secondly,  it  also  supports
                                                                        c
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                                                                               y
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                                                                                               p
                         agropreneurs  to  transition  to  more  sustainable  energy,  consumption  patterns
                         a a g r r o p r r e n e u r r s s      t t o      t t r r a n s s i i t t i i o n      t t o      m o r r e      s s u s s t t a i i n a b l l e      e n e r r g y , ,      c o n s s u m p t t i i o n      p a t t t t e r r n s s
                                                                                 c
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                         and  waste  management  practices.  Environmentally  friendly  and  circular
                                                                                                c
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                         economy  practices  adoption,  including  re-using,  recovering,  re-developing,
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                         regenerating,  and  valuing  resources  (e.g.,  water  conservation  procedures,
                                         n
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                                                                         n
                                                                         n
                                                t
                                                t
                                     o

                                      g
                                      g
                                                                    n
                                                                    n
                                               ,
                                               ,
                                              s
                                              s
                                                     t
                                                        e

                             c
                                                        e
                                                                              a
                            y
                            y
                                                                             v

                                                       ’
                                                                             v
                             c
                                                               t
                                                               t
                                                           u
                          e
                          e
                                                           u
                         r r recycling programmes, tourists’ education on conservation matters, food waste
                                                            c
                                                            c
                                                         d
                                                         d
                                                                              a
                                                             a
                           c
                           c
                                                             a
                                                                            r
                                                                            r
                                                               i
                                                      s
                                                               i
                               i
                               i
                               l
                               l
                                                      s
                                                       ’
                                                     t
                                                     n
                                                                     d
                                                                     d
                                                          n
                                                     n
                                                          n
                                            c
                                          h
                                                     i

                                                                                        r
                                                     i
                                              o
                                              o
                                                                                        r
                                                                                     d


                                                                      i
                                                                                   a

                                                           d

                                                                                   a
                                            c
                                                                                              o
                                                                                     d

                                                                                              o

                                                           d
                                                                      i

                                                                  e
                                                  o
                                                      g
                                                                  e
                                                                                           e
                                                                                    n

                                                                                           e
                                                                                    n
                                                  o
                                                   s
                                                                 f
                                                               y
                                                   s
                                                                 f
                                                                                           s
                                                                                           s
                                                               y
                                                      g
                                                              b
                                                              b
                                                         a
                                                                   e

                                               m
                                               m

                                                    t
                                                         a

                                                                                         u
                                                 p
                                                 p
                                                                                        e
                                                    t
                                                                   e
                                                                                        e
                                                                                         u
                                          h
                                                                             i
                           d
                                o
                                                                                                     l
                                                                             i
                                                                                                 u
                                    h
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                                 n
                                o
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                                      o
                          e
                           d
                                      o
                                      r
                                      r
                                                                                                     l
                              c
                                                                             m
                                    t


                                    t
                            u
                            u

                                                                          a

                                 n
                                                                             m

                              c

                                                                                                  n
                                                                          a
                                    h
                                                                                                  n
                                                                               a
                               t
                                                                                l
                                         g
                                                                                                   s
                                                                                                      d
                                                                                                    o
                                                                                                    o
                                                                      n
                                                                      n
                                         g
                                                                                               f
                                                                                               f
                                                                               a
                                                                                l
                               t
                                                                                                      d
                                                                        g

                                       u
                                                                        g
                                                                           n

                          e
                                i
                                                                                 s
                         r r reduction  through  composting  and  by  feeding  animals  and  reuse  of  unsold
                                       u
                                                                                                   s
                                                                           n
                                i
                            d
                                                                                 n
                                                                                                  c
                                                                                         d
                                                                  n
                              u
                               c
                                                     o
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                                                                 c
                                                                          e
                                                        b
                                                               u
                                                                                           u
                                                                            a
                                                                               e
                                               u
                                             a
                                      c
                                                                                                 u
                                                                                      p
                                                                                        o
                                     o
                                                                   g
                         p p r r o d u c t t s s     i i n     l l o c a l l     r r e s s t t a u r r a n t t s s     o r r     b y     p r r o d u c i i n g     m a r r k e t t a b l l e     n e w     p r r o d u c t t s s , ,     s s u c h     a s s
                                                             o
                                                                                   e
                                           e
                         products in local restaurants or by producing marketable new products, such as
                                                                     m
                                                           p
                                                                       a
                                        a
                                                                              b
                                                                         k
                                                                                                     a
                                                                                            c
                                                  n
                                                                                    w
                                                              d
                           o
                                                         y
                                                a
                                   n
                                                           f
                         j j jam or preserved products, are a reference for sustainability in agrotourism.
                          a
                                                            e
                                                                                         o
                               r
                                                                                        r
                                                                                       g
                                                                                       g
                                                                                        r
                                                           f
                          a

                           m


                             o

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                                                          e
                                                        a
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                               r
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                                             d
                                                                                             r
                                             d
                                       e
                                                c
                                                                                            u
                                                                                                 .
                                                c
                                               u
                                               u
                                                                                            u
                                     r
                                                                                             r
                                                                                              s
                                                                                              s
                                                                                               m
                                                                                               m
                                          p


                                          p
                                                                                              i
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                                        d
                                        d
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                                p

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                                   s
                                    e
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                                   s
                                    e
                                                   ,
                                                                                           o

                                                   ,

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                                                                    f
                                                                                   i

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                                                                      r
                                                                      r
                                                                    o
                                                                  e
                                                                                  y
                                                                                  y
                                                                         s
                                                                         s
                                                                  e
                                                                        u
                                                                       s
                                                                       s

                                                                        u
                                                                                    n
                                                                                    n
                                                                             a
                                                             r
                                                             r
                                                                             a
                                                                               b
                                                                               b
                         Educating  visitors on agriculture and the rural world.  Agrotourism  offers tourists
                      ·    E d u c a t i n g    v i s i t o r s    o n   a g r  A g r o t o u r i s m   o f f e r s    t o u r i s t s
                          h
                                                                                       g
                                      t
                                                                       o
                                      t
                                      i
                                                                                                l
                                      i
                                                   n
                                                   n
                          h
                                                                                    e
                                       y

                                                                                  t
                                                                                    e
                                                 a
                                                                       o
                                                 a
                                       y
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                                                                 e
                                                                 e
                                    u

                                                    d
                                                    d
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                                    u

                                                                        s
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                                                                        s
                                     n
                                                                         p
                                                                         p


                                     n
                                           e


                                              o
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                                           e
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                                                                    t
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                                                                                             u
                                              o
                                                                     m
                                                            c
                                              j
                                             n
                                                                     m


                                         t
                                         o
                                                                                            l
                                                                                            l



                                         t


                                                                                   h
                                                                   a
                                                                   a
                                                                                   h
                                                y
                                                y
                                                                                               a
                                                                                               a
                                         o
                                                           r
                                                           r
                         t t the opportunity to enjoy and reinforce the atmosphere of the agricultural life by
                                                                               o
                                                               t
                                                          o
                                                                                         i
                                                               t
                                                                                         i
                                                                                 f
                                                                                                     b
                                                                            e
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                                p
                                p
                                                                                 f

                                                          o
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                                                                                         c
                                 o
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                                                      e
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                                 o
                                                                                                   e
                                                                             r
                                                                             r

                              p


                             o
                             o
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                                                                                      a
                                                        n
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                                  r

                                                                h
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                                                                                                  i

                                                                h
                           e
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                                                                             e
                                  r
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                           e
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                                                                            o
                                          w
                                                                                                    t
                                          w
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                                                                                                  e
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                                    a
                               g
                               g
                                                                                   u
                                    a
                                                                             p
                                             r
                                                                             p
                             n
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                             i

                                              k

                             i
                                             r
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                                                                               e
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                                                                               e
                                                                                              m
                           a
                                            o
                                            o
                             n
                                                                     i
                                                                              r
                                                                                 e

                                        a

                                                                        a
                                  t
                                        a


                                                                        a
                                      r
                                      r
                                 a
                                      e
                                      e
                                  t
                            y
                          t

                                 a
                                                                              r
                                                                                                o

                                                                                                o
                                                                                                     h
                                                                                                      e
                                                                                                      e
                                                                      e
                                                                                                 t

                                                                      e
                                                                                n
                                                                                                 t
                                                                                n
                         s s staying at a real working agricultural site, while agropreneurs can promote the
                                                                            o
                            y
                                                                           r

                           a
                          t
                                                                           r

                                                                                 e

                                         l
                                                                                                     h
                                         l

                                                          u
                                                          u
                                                                 ,
                                                                 ,
                                                                                    s
                                                                                    s

                                                                                           p
                                                                                           p
                                                                                      c
                                               n
                                                                e
                                                     r
                                                     r
                                                    g
                                                    g
                                                                                      c
                                               n
                                                                e

                                                                                       a

                                                                                    r
                                                                  w
                                                                  w
                                                           r
                                                           r
                                                                                       a
                                                             l
                                                                                            r


                                                g
                                                g
                                                                                    r
                                                             l
                                                                                            r
                                                  a
                                                  a

                                                               i
                                                                    h
                                                       u
                                                              s
                                                         l
                                                                    h

                                                         l
                                                              s
                                                            a
                                                               t
                                                               t
                                                            a
                                                      c
                                                       u
                                                               i
                                                      c
                                                                                         n

                                              k
                                                         t
                                                                                         n
                                                         t
                                               i
                                               i
                                                      i
                                                      i

                                                                                             o
                                                                                             o
                         c o n s e r v a t i o n   o f   t h e   r u r a l   c o n t e x t .   P a s t o r a l   l i f e ,   r u r a l   l i f e s t y l e   a n d   e n o
                         conservation of the rural context. Pastoral life, rural lifestyle and eno-gastronomy
                                                       g
                               m
                              o
                                                                                a
                                       e
                                                                                               p
                                                                                         h
                                                                          a
                                                    g
                                                      n
                                 e
                                                                             a
                                                                                          e
                                                                                      h
                                   a
                                                                                                 o
                                                                                                   e
                                      p
                                                   a
                                                                 o
                           e
                                                                         u
                                                          o
                                                                                                     o
                                                 u
                                                                                            p
                                                o
                                              c
                         are  some  aspects  encouraging  tourists  to  visit  rural  areas  with  the  purpose  of
                                                           u
                                                                                              u
                                                                               e
                                                                    v
                                            e
                                             n
                         a a r r e     s s o m e     a s s p e c t t s s      e n c o u r r a g i i n g      t t o u r r i i s s t t s s      t t o     v i i s s i i t t      r r u r r a l l      a r r e a s s     w i i t t h      t t h e     p u r r p o s s e     o f f
                                        c
                                                                                   w
                                                                                        a
                             c
                         education,  recreation  and  active  involvement  in  agriculture-based  activities.
                                                         v
                                     e
                                 o
                                                                                     e
                                                                         i
                                                                                   u
                                            o
                                              n
                                                                               i
                                                            i
                         e

                                                                                    r
                                i
                                   ,
                            u
                                                                                c
                                                              v
                                  n
                                                                 v
                                                          e
                                          a
                                                                                          s
                                                                                 u
                                                                   m
                                                                                          e
                                                                l
                                            i

                                                a
                                                                                                 t


                                     r
                                                                      n
                                                                       t
                                                                                              a
                                                                            a
                                                                                  l
                                                                                                    e
                                                                                                  v
                                                        t
                                                                     e
                                                                                                   t

                                                 n
                                                        i
                                                                                               c
                                                                          n
                              a
                                                                              r
                                                                                                      s
                                                                                       b
                                                                                            d
                          d
                                         e
                                        r

                                t
                                                                                  t
                                                                  e
                                                     a
                                                                                                 i
                                           t
                                                   d
                                                      c
                                                               o
                                                                             g
                                       c
                                                                                                    i
                                                             n
                                                                                                      .

                                                                                                   i
                                                                     i

                                                            i
                                                              t
                             o

                                  e


                                              u
                                                                               i
                               r
                                                                             l
                                                                                             e
                                                                           a
                                                                                      a

                                                                                                       l
                                                              a
                                                                     r
                                                                                                   u
                              p
                                                       o
                                                                                   i
                                 n
                                                                           r
                                            t

                                                         m
                                                      t
                                                                                                   r
                                                                                 b
                                e
                                                                                   t
                                            h
                                                                                        d
                                                                               a
                           g
                                                  b


                                                                                               r
                                                                                            v
                                                                         t
                                                                                    y
                                     r
                                                           a
                                                                  a
                                                                                                     a
                                         e
                         A
                                                                              v
                                                                                  l

                                     s
                                                                        l
                                                    l
                         Agropreneurs are, thus, able to maintain agricultural viability and diversify rural
                                                                                                f
                                                                                                i
                                                                                  i
                                                                                            i
                                        r
                                                            n

                            r
                                                 a
                                                                i
                                                                                               s
                                                                      c
                                               s
                                                                       u
                                                                                                 y
                                          ,
                                                                                          d
                                                                                                     r
                                                ,
                                                                   g
                                                                n
                                       a
                                                                         u
                                                                                       n
                                    u
                                                    e
                         e c o n o m i e s    b y    p r o v i d i n g    t o u r i s m  a s s o c i a t e d    s e r v i c e s    a n d ,    a t    t h e    s a m e    t i m e ,
                         economies  by  providing  tourism-associated  services  and,  at  the  same  time,
                                                                              e
                          d
                                                                            e
                                                                            e
                             c
                         e e
                             c
                                                                                                     i
                                                                                                     i
                                                            i
                                                              n
                                                         g
                                                         g
                              a
                                                                                                      n
                          d
                                                                                                      n
                                                                              e
                                                                                n
                                                                                n
                                                         i


                                                             o
                                                            t
                                                            i
                         educate tourists towards the mitigation of undesirable environmental impacts in
                                                            t
                                                          a
                                                          a
                            u
                            u
                                                                                       e


                                                         i
                                                                                       e
                                                             o
                                                                                                    s
                                                                                                    s
                                                                                               p
                                        s

                                                                                               p
                                                                                  i
                                                                                  i
                                        s


                                                s
                                                                  u

                                                                      e
                                                                      e
                                       t
                                                                        s
                                                  h
                                                  h
                                      i
                                                                                    n
                                                                        s
                                      i
                                                  t
                                                  t
                                       t


                                      s
                                      s
                                                                                            l
                                                                     d
                                                                                   o
                                                                                             m
                                              r
                                           w
                                           w
                                              r
                                             a
                                                                                             i
                                                                                             i
                                             a
                                                                                             m
                                                                                   o
                                                                     d
                                                                    n
                                                                                  r
                                                                                  r
                                                                  u
                                         t
                                                                                            l
                                                s
                                         t

                                               d
                                                                    n

                                          o
                                          o
                                               d
                                                                           b


                                                                           b
                                t
                                e
                                e

                                                      m
                                  t
                                  t
                                                      m

                                                                                                  c
                                                                                                  c
                                                        t
                                                        t
                                                                                                   t
                                                                            l
                              a
                                                              n
                                                                            l
                                                                                                   t
                                                                                         n
                                                       i
                                t
                                                                                         n
                                                                                      m
                                                                                      m
                                                       i
                                                                                           a
                                                                                           a
                                                                                    n
                                                                         r
                                                                         r
                                    u
                                    u
                                                    e
                                                    e
                                     r
                                     r
                                                                                                 a
                                                                        i
                                                                        i
                                                                                                 a
                                                                                          t
                                                                                          t
                                                                         a

                                                                                 v
                                                                                 v

                                                                         a
                                                                 f
                                                                 f
                                   o
                                                                o
                                                                o
                                   o
                         rural areas.
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