Page 83 - Toucan_Modules_EN
P. 83

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                  4.4. Tips for reducing the environmental

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                  Agrotourism fully embodies the concepts of sustainable agriculture and tourism [3].
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                  T The  following  are  practical  suggestions  for  agrotourism  businesses  to  mitigate  the

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                  environmental impacts of their activities and transition to a sustainable bio and circular
                  e e n v i i r r o n m e n t t a l l     i i m p a c t t s s     o f f     t t h e i i r r     a c t t i i v i i t t i i e s s     a n d     t t r r a n s s i i t t i i o n     t t o     a     s s u s s t t a i i n a b l l e     b i i o     a n d     c i i r r c u l l a r r
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                  economy business model [1] [2] [7] [8] [9] [10] [13] [18]:

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                         Sustainable  farming,  i.e.,  the  development  of  environmentally  friendly  farming
                      ·    S u s t a i n a b l e    f a r m i n g ,    i . e . ,   t h e    d e v e l o p m e n t   o f    e n v i r o n m e n t a l l y    f r i e n d l y    f a r m i n g
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                         or natural systems. It includes preventing soil and water resources from adverse
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                         f footprint of food production and tourism activities.
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                                          i
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                                                                      d
                      ·    Healthier and environmental friendlier food products is a new consumption trend
                                                                    r
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                                                                                                  ,
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                                                                                                      ,
                         t t that  results  in  increased  demand  for  production  of  organic  food  items,  i.e.,
                                                                                                      .
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                                                                                 d
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                                                   d
                         agricultural  goods  with  reduced  chemical  content  and  produced  by  using
                                                               m

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                                                                                                     s

                                                                                              f
                                                                                              f
                         environmentally  friendly  practices.  Agrotourism  provides  a  platform  for  these
                             r
                             r

                                                                o

                                                                                                      e

                                                                                                      e
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                                                                                                  s
                                      s
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                                                                                        ,
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                                                             m
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                                                       r

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                                                       r

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                                               l
                                                                               .
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                                                                               .
                                               l
                                              l
                                              l
                                                 s
                                                 s
                         l l local products, as well as other handmade products (e.g., jams, wine), to serve
                                                   o
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                                                     h
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                                                                                             d
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                                                                                a
                                                                                a
                         t t the needs of foreign and domestic travellers, acting as a secondary distribution

                                                                                              i
                                 d
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                                              a
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                                                                                              s


                                                d
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                           e

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                                  f

                                                                                           e
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                                                                                                     n
                                                                                                    i
                                                                                                      g
                         channel  for  agricultural  goods.  This  might  help  agrotourism  businesses  being
                         c
                          h
                             n

                                                                                                 b
                            a
                                                                                                   e
                                                                                          i
                                            l
                                                                                  r
                                                                                  i
                                           u
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                                              r
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                                    r

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                                                            s

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                                                            i
                                                   o
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                                                                          a

                                                        .
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                                                    o
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                                                      d

                                                                       p

                                                                     h
                                                       s
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                                                          T
                                                          h
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                                                                 p
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                                               h
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                                                                         h
                               o
                                         a
                                                                                           e
                                                   b
                           b
                                                                                         g
                                                             c
                         a a b l l e     t t o     e m e r r g e     a s s     n i i c h e     b r r a n d s s     t t o     c o m p e t t e     w i i t t h     e s s t t a b l l i i s s h e d     l l a r r g e
                                              c
                                                                  e
                         able to emerge as niche brands to compete with established large-scale food
                                                e
                                                                                       a
                                      g
                                            n
                                 e
                                                               m
                                       e
                                                                           e
                                                                              a
                                                      n
                                                       d
                                                                                     d
                                                           o
                         production companies.
                         p r o d u c t i o n   c o m p a n i e s .

                                                     .
                                              n

                                                                           n
                                           h
                                                                    e
                                                                                             k
                                                                  m
                                                                     n
                             r

                                                                                              l
                                                                                              i
                                                             m
                                                   e
                              e
                             t
                                  s
                                                  i
                                                   .

                                                                                  h
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                                                                              o
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                                                                       a
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                                                                e
                                             i
                                                ,
                                                                l
                                       y
                                                                                       z
                                                                                      ‘
                                                            i
                                                                                                      ’
                                                                        t
                         S
                                      l


                                                       t
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                                  u
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                          h
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                                     p
                                                                                         r
                                                     ,
                                                               p
                                                                         o
                                                                                                    r
                      ·    Shorter  supply  chains,  i.e.,  the  implementation  of  the  ‘zero  kilometres’
                         approach, where the supply and consumption of food products to consumers
                         a p p r o a c h ,   w h e r e   t h e   s u p p l y   a n d   c o n s u m p t i o n   o f    f o o d   p r o d u c t s   t o   c o n s u m e r s
                                                            n
                                                                                               a
                                    h
                                                                         h
                                                         o
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                                         a
                                      e
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                          c
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                                                                                                  d
                                               o
                                                                  y
                                                                                d
                                                 c
                                                                                                 e
                                                  a
                         occurs  in  the  same  location  (or  nearby)  as  the  production,  facilitated  by
                                                             e
                         o o c c u r r s s      i i n      t t h e      s s a m e      l l o c a t t i i o n      ( ( o r r      n e a r r b y ) )      a s s      t t h e      p r r o d u c t t i i o n , ,      f f a c i i l l i i t t a t t e d      b y
                             u
                                                                                                     b
                            c
                                                                                                      y
                                                                             p
                                                               a
                                                         t
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                                                         t
                                      A
                                                u
                                                                      e
                                                                      e


                                               e
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                                                  s
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                            r

                                                                                                   a
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                                   m
                                      A
                                                  s
                                                                                          h
                                                  r
                                                              l
                                                                         i

                                   m

                         a a



                                                                                                     o
                         agrotourism. Agropreneurs can still sell their certified goods through national or




                                                                                        u
                                                                h
                                                                h
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                         i international  distribution  networks  but  avoid  market-dictated  prices  and  food
                                      d
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                             r
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                                                                         o
                                                                                              m
                         p p r r i i c e s s      f f l l u c t t u a t t i i o n s s      t t h a t t      t t h e y      h a v e      n o      c o n t t r r o l l      o v e r r      a n d , ,      a t t      t t h e      s s a m e      t t i i m e , ,
                         prices  fluctuations  that  they  have  no  control  over  and,  at  the  same  time,
                                                                 c
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                                                           d
                                                               t
                         mitigate the GHG emissions related with products’ distribution to larger markets
                                                           d
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                                           e


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                         b b y     h a v i i n g     p a r r t t     o f f     t t h e i i r r     p r r o d u c t t i i o n     b e i i n g     r r e d i i r r e c t t e d     t t o w a r r d s s     l l o c a l l     m a r r k e t t s s . .
                                                                               a
                                           h
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                         by having part of their production being redirected towards local markets.
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                      ·    Clean and sustainable transport such as the investment in bicycles and cycling
                                     o
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                                     f
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                         l l lanes  and  footpaths  within  and  beyond  the  agrotourism  site,  seen  as  an
                                                                                           s
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                                             s


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                         a a d d i i t t i i o n a l l      s s e r r v i i c e      p r r o v i i d e d      b y      t t h e      a g r r o t t o u r r i i s s m      b u s s i i n e s s s s      t t o      i i m p r r o v e      t t h e
                                                                      o
                                                         y
                           d
                                                v
                                          e
                         additional  service  provided  by  the  agrotourism  business  to  improve  the
                                                                                                     h
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                         e
                         experience of tourists that do not harm the environment or reduce sustainability
                                                                           m
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                                                  n
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                                                                                                a
                         of  natural  resources  in  any  way.  Guided  bicycles  and  foot  tours  are  also  an
                                                                                                    a
                                                             u
                                                                                   o
                             a
                         o o f f      n a t t u r r a l l      r r e s s o u r r c e s s      i i n      a n y      w a y . .      G u i i d e d      b i i c y c l l e s s      a n d      f f o o t t      t t o u r r s s      a r r e      a l l s s o      a n
                                    e
                                       o
                                        u
                                                                     c
                                          c
                                                                                             e
                                                                             n
                                                           G
                                                   y
                                                        y
                                                                               d
                                                                                           a
                                              n
                         o p p o r t u n i t y   f o r   a d d i t i o n a l   i n c o m e   w h i l e   c o n t r i b u t i n g   t o   l o w  c a r b o n   t o u r i s t   t r a v e l .
                         opportunity for additional income while contributing to low-carbon tourist travel.
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