Page 80 - Toucan_Modules_EN
P. 80

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                  4.3. The role of agrotourism in a business
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                  Agriculture is not just about food production alone. To adapt and mitigate the effects

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                  of climate change (see Chapter  1), agropreneurs have started deploying alternative
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                  business models aimed to diversify their revenue streams [3].
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                  presents itself as a particular model of agricultural business [3]. According to [3] [15], it is
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                                             1
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                                 ]
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                                                                                                    i

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                                                                   n
                                                                                            h
                                                                                                     v
                                                                               n
                                                  f
                                o
                                                  e
                         e
                         effect  of  agrotourism  is  felt  in  the  increased  attention  of  consumers  towards


                                                                                                      s
                                 f
                                             m
                                                                                    c
                            e
                           f
                              t

                                        o
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                                       a

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                                                               ‘
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                                                c

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                                                       k
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                                                       k
                                                       i
                          u
                          u
                                                       l
                                                       i
                                                       l

                                                                                     r
                                                                                       a
                                                                        m
                         s s
                         sustainable  viable  practices  like  the  ‘zero  kilometres’  approach,  where  the
                                                                                       a
                                                                              s
                                                                              s
                                                   e
                                                   e
                                                                                     r
                                                 t
                                                 t
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                                                        e
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                                                                                     c
                            p
                                                                   t
                                                                   t
                         s s supply  and  consumption  of  food  products  to  consumers  occurs  in  the  same
                                                                                                    m
                                                                                                    m
                                                                                         s
                                                                   s


                          u
                                                                                   o
                                                                                   o
                              y




                                                                         o
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                                                                                              h
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                                     c
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                                  n
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                                                                                                 m
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                                                               .
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                                        a
                                                            o
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                                            )

                                                                              o

                                    r
                                                                 h
                                                                    c
                                                    p
                                                                                    r
                                                                            p
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                                   o
                         location (or nearby) as the production. The consumption of reduced chemicals

                                                  e
                          o
                                                                  e

                                                 h
                              t
                                                     r
                              i
                                                t



                                     n

                         l
                                                                T
                                  (
                                                                       o
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                                n
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                                                 d
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                                    n
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                                                            c
                         a a n d      e n v i i r r o n m e n t t a l l      f f r r i i e n d l l i i e r r      p r r o d u c t t s s      h a s s      a l l s s o      e m e r r g e d      a s s      a      n i i c h e      m a r r k e t t
                                                                                          n
                                                                     a
                                                                                                    k
                                     m
                           n
                                                                                           c
                         and  environmental  friendlier  products  has  also  emerged  as  a  niche  market
                                 v
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                             d

                                                                                                     a

                         l
                                             m
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                                                                                                   r
                                                                              n
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                                                                                                o
                         linked  to  agrotourism.  Additionally,  agrotourism  can  be  a  means  for  rural


                                       o
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                                        t
                                         o
                                t
                                                                                                 r
                                      r


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                                                  ,
                                                                                              e
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                                                  ,


                                                     a
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                          c
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                                                                       g
                                                                       g
                                                                                    i
                                                                         e

                                                                         e
                                                                                  o
                         economic  development,  acting  as  a  trigger  to  motivate  other  local
                                                                             o
                                                                                        e
                                                                                      a
                                                                      g
                                                                             t
                                                                                    t
                                                                          r
                            o
                                                                          r
                                                                                     v
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                                                                                        e
                                                                      i
                                                                                    t
                                                                                 m

                                                                      i
                          c
                                                                                      a
                         c o m p l e m e n t a r y    b u s i n e s s e s    s u c h    a s    c r a f t s ,    s h o p s ,    m u s e u m s ,    r e s t a u r a n t s ,
                         complementary  businesses  such  as  crafts,  shops,  museums,  restaurants,
                                                o
                                                           p
                                                                            i
                                                 y
                                     l
                                        a
                                                                            t
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                                                                                              y

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                                                                                                     n
                                                         o
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                                                         o
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                                                  m
                                                                                  u
                                                                                  u
                                                  m

                         generating  local  employment  opportunities,  creating  durable  supply  chains

                                      o
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                                                                 n
                               a
                                   g
                               a
                                 i
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                                                                 n
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                                                                     s
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                                                                   i
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                                                                     ,
                                                             o

                                                             o

                                                                     ,
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                          e

                         g g
                              r
                                                                             n
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                                                                                    a
                             e


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                                                                                           p
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                                                                                         s
                                                                                         s
                                                                              g
                                                                                           p
                                                              r
                                         c
                                             m
                                h
                                                                                                e
                         within the local community, and developing new skills. Other local suppliers can
                                          o
                                                                               O
                                                  y
                                                                                                      n
                         w w i i t t h i i n     t t h e     l l o c a l l     c o m m u n i i t t y , ,     a n d     d e v e l l o p i i n g     n e w     s s k i i l l l l s s . .     O t t h e r r     l l o c a l l     s s u p p l l i i e r r s s     c a n
                                                                                 h
                                                                                                    a
                                               u
                                                                           k
                                           m
                                                                                       c
                              n
                                                n
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                                                               o
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                                      a
                                                                p
                                                                                           u
                                                       d
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                                                                      e
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                                     c
                                                         d
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                                                             e
                                    o
                                                                                              p
                                                     a
                                 e
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                                                      n
                                                                  n
                                                                   g
                                           t

                                                                                         n

                                                              a
                                                                                                 s
                                                                                            g
                                                                                                   a
                                                                                                    n
                                                                                      o
                                                            s
                                                                             i
                                                                                    i
                         j


                                                                                                d
                                               t
                                                                             s


                                                                               s
                                          s
                           n
                                                               n
                                   o
                                                                                                      d
                                  l
                                                                 d
                                            i
                                                                                    r
                                             b

                                          i
                                                                     f
                                e
                                              u
                           i
                                                                     f
                         join  the  local  distribution  channels  and  offer  tourists  their  own  goods  and
                                            r
                                                                              t
                                                                   o
                              h

                                                                                 t
                                                                           u
                                                      a
                                                        n

                                                         n
                                                                                             o
                                                                                   e
                                     a
                                                 n
                                                                                        w
                                                                          o
                                       l
                                                                                 h
                                                    c
                                                     h

                              t

                                                                                              o
                          o
                                                                         t
                                                          e
                                                o
                                                                       r
                                                i
                                    c
                                                            l
                                                                      e
                                                                            r
                                        d
                                  a
                                                                                                   s
                                        u
                                       o
                                          i
                                    d
                                       o
                                                                                   o
                                  a
                                                                                                   s

                                                                                   o
                                           s
                                                                                 e

                                                                                 e
                                                                                                    i
                                                                                                    i
                                      t
                                    d
                                      t
                                        u
                                s
                                                                                                    t
                                                                                     d
                                s

                                                                                    n
                                                                                    n
                                                                                                      s
                                          r
                                                                                                    t
                                          r
                                                                                  y
                                                                                     d
                                          i
                                                                                  y
                                   n


                                   n
                                                                                                      s

                                           s
                                                           d
                                                                      a
                                                                                         g
                                                           d
                          e
                                                                                                     e
                                                                      a
                             i
                                                                                            o
                                                                                            o
                                                             t
                                                                      r
                             i
                                                                                         g


                                                                         a
                                                       a


                                                       a
                                                       l
                                                                                             u
                                                                                             u
                                                         e
                                                         t
                                                                                                     e
                                                         e
                                                                        l
                          e
                                                         t
                                                                        l
                                                                 s
                                                                 s
                                                                  i
                                                                    r
                           r
                                                                 i
                                                                    r
                           r
                                                                  t


                                                                  t
                            v
                                                                  i
                                                                                          r
                                                                                          r
                                                                                           t
                                                                                           t


                                                                      r
                                                             t
                                                             o
                                                             o
                                                                                           i
                                                                                           i
                                                                 i
                            v
                                                                v
                                                                    u
                                                                    u
                                                                v
                                                       l
                                                                                                s
                                               r
                                               r
                                                                                                s
                                              a
                                                                              s
                                                                              s
                               e
                                                                                               i
                                                                            a
                                                                            a
                                                                                               i
                         s s services  and  tourists  are  stimulated  to  visit  rural areas  beyond  agritourism  sites
                                                e
                                                e
                                              a
                                            s
                                            s

                                           t
                                                                               b
                                                                               b
                                           t
                                                                                                m


                               e

                                                                                                m


                                                   t
                             c
                             c
                                                   t
                                                      u
                                                                          r
                                                                                        a
                                                   i
                                                    m
                                                    m
                                                                                        a
                                                                          r
                                                   i
                                                                           e

                                                      u
                                                                         a
                                                  s
                                                  s
                                                                                               r
                                                                                               r

                                                                           e
                                u
                                u

                                                                                                     h
                                                                                                     h
                              p
                           n
                           n
                              p
                                                                                                      e
                                                                                                      e

                            d
                         and  purchase  agricultural  products  and  village  handicrafts.  This  reduces  the
                         a a
                                 r
                                 r
                            d
                                                                    l
                                                                    l
                                                                     l
                                                                     l


                                                                    i
                                                                    i
                                                                                         i
                                                                                         i
                                                                       g
                                                                       g
                                                                     a
                                                                     a
                                                                                         s
                                                                                         s
                                                                   v
                                                                                            e
                                                                                            e
                                                               n
                                                              a

                                                            s
                                                              a


                                                                d
                                                                   v

                                                                                           r
                                                               n
                                                                d
                                                                                           r
                                                                        e
                                                                                  a
                                                                                  a

                                                                                   f
                                                                                c
                                                                                c
                                                                                 r
                                                                                 r
                                                                                     .
                                                                                     .
                                                                                    s
                                                                                    s
                                                                                   f

                                                                                    t
                                                                                    t
                                                                               i
                                                                                        h
                                                                          h
                                                                           a
                                                                                        h

                                                                        e
                                                                          h

                                                                                       T
                                                                              d
                                                                               i
                                                                                       T
                                                                             n
                                                                           a
                                                                              d
                                                                             n
                                           r
                                          g
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                                           r
                                        a
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                                          g
                                        a
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                                                                                                  s
                                   h
                                   h
                                    a
                                    a
                                                                                                    t
                                                                                                    t
                                 c
                                 c
                                      e
                                      e




                                     s
                                     s
                                               l
                                                       d
                                                      o
                                                         u
                                                       d
                                                      r
                                                    p
                                                      o
                                                      r
                                                           t
                                                          c
                                                            s
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                                                         u
                                                          c
                                                                                             d
                                                    p
                                                u
                                                u
                                                 r
                                                 r
                                               t
                                               t
                                                                                               c
                                                                                               c


                                                                                              u
                                                                                              u
                                                 a
                                                 a
                                                   l
                                                   l
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