Page 138 - Toucan_Modules_EN
P. 138

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                  The parties concerned must agree on a joint business proposition.
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                  A A      c i i r r c u l l a r r      b u s s i i n e s s s s     m o d e l l , ,      i i n      e s s s s e n c e , ,      i i s s      a      d e s s c r r i i p t t i i o n      o f f      h o w      v a l l u e      g e n e r r a t t i i o n      a n d
                  A  circular  business  model,  in  essence,  is  a  description  of  how  value  generation  and
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                  and given the available resources). A circular business model demonstrates the logic of
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                  a a n d     g i i v e n     t t h e     a v a i i l l a b l l e     r r e s s o u r r c e s s ) ) . .     A     c i i r r c u l l a r r     b u s s i i n e s s s s     m o d e l l     d e m o n s s t t r r a t t e s s     t t h e     l l o g i i c     o f f
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                  v a l u e   g e n e r a t i o n   v i a   t h e   u s e   o f   a   s e t   o f   b u i l d i n g   b l o c k s .
                  value generation via the use of a set of building blocks.
                  Often, the above mentioned business models can be very well combined.
                  O f t e n ,   t h e   a b o v e   m e n t i o n e d   b u s i n e s s   m o d e l s   c a n   b e   v e r y   w e l l   c o m b i n e d .
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                  A  circular  business  model,  however,  consists  of  several  other  building  blocks,  and
                  A A      c i i r r c u l l a r r      b u s s i i n e s s s s      m o d e l l , ,      h o w e v e r r , ,      c o n s s i i s s t t s s      o f f      s s e v e r r a l l      o t t h e r r      b u i i l l d i i n g      b l l o c k s s , ,      a n d
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                  t t together with the contextual factors in which business models exists. The introduction to




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                  t t this model occurred during the Dutch national research on Business Models for the
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                  Circular Economy (BMCE) which took place in 2016 and 2017.

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                  It is worth mentioning the five building blocks:
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                  Cycles: the core concept of circular entrepreneurship is the organization of cycles in
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                  w h i c h   p r o d u c t s ,   c o m p o n e n t s ,   o r   ( r a w )   r e s o u r c e s   m a y   b e   u s e d   r e p e a t e d l y .   T h e   n a t u r e
                  which products, components, or (raw) resources may be used repeatedly. The nature
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                  of  the  cycle,  as  described  above,  determines  how  frequently  it  occurs  and  at  what
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                  cost.
                  Value:  Organizations  that  strive  for  numerous  value  creations,  including  social, Organizations  that  strive  for  numerous  value  creations,  including  social, Organizations  that  strive  for  numerous  value  creations,  including  social,
                  ecological, and financial; companies that end a cycle but do not produce any long-
                  e c o l o g i c a l ,   a n d   f i n a n c i a l ;   c o m p a n i e s   t h a t   e n d   a   c y c l e   b u t   d o   n o t   p r o d u c e   a n y   l o n g
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                  t t term  value  cannot  be  described  as  a  circular  business  model.  They  make  no
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                  contribution to an economy that runs within the confines of the earth.
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                  Strategy:  It  is  critical  that  the  point  of  sale  of  a  product  is  no  longer  the  primary
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                  determinant of value creation, but rather the delivery of added value throughout the
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                                               s
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                  o o f f      a      p r r o d u c t t ' ' s s      f f u n c t t i i o n , ,      a      s s l l e w      o f f      n e w      r r e v e n u e      m o d e l l s s      d e v e l l o p , ,      i i n c l l u d i i n g
                                                                         e
                                                                      o
                     a
                                                                            d
                  of  a  product's  function,  a  slew  of  new  revenue  models  develop,  including  leasing
                                                                        d
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                                                                                e
                  structures, but also pay-per-view, pay-per-print, and so on.
                                         p
                                            r
                                          e

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