Page 136 - Toucan_Modules_EN
P. 136

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                  7.2. Circular Economy Business Model

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                                                                   o
                                              i
                                                o
                                              n
                                              n
                                                                                               n



                                          g

                                                  w
                                                  w



                                          g
                                    e
                                                                                      r
                                    e

                                                                                                      s
                                                                                     o
                                                                                     o
                                      t
                                                                                      r
                                      t

                                                                                   e
                                         i
                                                                                   e
                                                                        m
                                                               s
                                                                                 h
                                                                                 h
                                         s
                                         i
                                         s
                                                                        m
                                       i
                                       i


                                                                                                      i
                                       n
                                                               s
                                       n
                                                                                 t
                                                                                 t
                                                                               s

                                                      h
                                  t
                                                      h
                                                               s
                                                               s
                                           h

                                           h
                                                        b
                                                                               s
                                                        b
                                                    h
                                                    h
                                                                     e
                                  t
                                                                     e
                                                                                         n
                                                                                         n
                                   g
                                                                                        a

                                                                                       g
                                                                                       g
                                                                                                      i

                                                          u

                                                          u
                                                                       l
                                                                                        a
                                   g
                                                                       l
                  p r o m i s i n g   f o r   t h e   c h a i n   i n   o r d e r   t o   a d o p t   t h e   v a r i o u s   b u s i n e s s   m o d e l s .
                  promising for the chain in order to adopt the various business models.
                  n
                                                                o
                                                         u
                                                            e
                                                           d
                  n
                                                            e

                                                           d
                                                       f
                                                       f



                                                                o
                  In a nutshell, the circular economy is founded on the concept of keeping resources in
                                                          n
                                                          n


                                                         u
                  I I
                                                                 n
                                                                 n
                                                       o
                                                              d
                                                       o
                                                              d
                                     c
                                                                                     e
                                                                                     e
                                     r
                                     r
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                                                                                   k
                                                                                   k
                                                                                    e
                                       u
                                       u
                                                                                      p
                                                                                        n
                                                                                        n
                                   c



                                    i
                                    i
                                                                                      p
                                   c
                                                                                        i
                                                                                        i
                                        l
                                           e


                                                                                o
                                                                                o
                                           e
                                                                               t
                                            c
                                            c
                                                                                                     i
                                                                                                     i
                                                                               t

                                        a
                                        a
                                                                                  f
                                        l


                    a
                    a

                                                                                  f
                                         r
                                         r
                                                                                                u
                                                                                                u
                            e
                          s
                          h
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                                h

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                               t
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                                                                                         g
                                                                                         g


                                 e
                                 e
                                                                                            r
                             l
                              ,
                              ,
                                                                                             s
                                                                                             s
                             l
                                                                                            e
                                                                                            e






                                                                           c
                                                o
                                                                     e
                                                                     e
                                                o
                                               n
                                                     i
                                                     i
                                               n
                                                                           c


                                                                       c
                                                                       c
                                                   y
                                                 m
                                                                        o
                                                                        o
                                                 m
                                                                          n

                                                                                                      n
                                                                          n
                                                   y
                                                                                                      n

                                                                             p
                                                                    h
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                                                                                                  v

                                                             n
                                                                                             n
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                                                             i
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                                                                                              t
                                                                                              t
                                                           i
                                                           i

                                                                                                      e

                                                           l
                                                           l
                                                                   e
                  circulation  for  as  long  as  possible  and  utilising  them  at  the  maximum  potential  value
                                                                   e
                                                                                                    l

                                                       d
                                                                                a
                                                                                    u
                                                i

                                                                                a
                                                                 t
                                                                                    u
                                                i
                                                                          h
                                            p
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                                                                          h
                                                                 h

                                                                                     m
                                                                                     m
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                                              s
                                              s
                                                                            e
                                                                            e
                                                                                 x


                                                                                 x
                                                         u
                                                         u
                                                                                  m
                                               s
                                                                                  i
                                                                                  i
                                               s
                                                                 t
                                                                          t

                                                                                                     u
                                                                                        p
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                                                                                                     u

                                                                 h

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                                                                                                   n

                                                                              s
                                                                               r
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                                                                                a
                                                                   r


                                                                                                      e
                                                                                                   i
                                                                              t
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                                                                                            u

                                                                         a
                                                                  l
                                                                                       s
                                                             ,
                                                                  a
                                                                        c
                                                                                           q
                                                                                         e
                                                                       s
                                                                                                    c
                                                                                         r

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                                                                                    y
                            t

                               h
                                                 h
                                                    e
                                  r
                                         T
                   h
                  t
                  throughout  their  lives.  To  do  this  efficiently,  a  large-scale  strategy  is  required  since
                      u
                    r

                              t
                                                       c
                                                          n


                                            d
                                                t
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                                                     f
                           u
                                      s
                                     e

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                                                        i

                                    i
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                                 i
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                                                                             e
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                                                                             r
                                                                             r
                                            s

                                                                                           y
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                                           f
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                                                                 h


                      e
                      e

                                                        o
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                                                                                                  n
                                                                        m

                                                                                                  n

                        a
                                                                        m

                                                f
                                                f
                                                                                               g
                           f
                                                 i
                                                 i
                           f

                                                                                                 a
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                                                   a
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                                                                  e
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                                                                  e

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                                                                                          r
                                                                                      i
                                     t
                                                                                      i
                                                                                       n
                                                                                       n
                                     t
                                   u
                                   u
                  m m
                  material fluxes must be of significant volume. When compared to a linearly organized
                                                                                    a
                                                                                    a

                                      b

                                                              .
                                                              .
                    a
                                                                                                      d
                                                                                                      d
                                      b

                                                                                         a
                                       e



                                       e
                    a
                                                                                         a

                                                               W
                                                                                           l
                                                                                           l
                                                               W


                                                             e
                                                         l
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                                                                                        e
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                                                                                                 u
                                                                                                 u
                                                                   b
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                                                              i
                                                                                                   e


                                                           o
                                                           o
                  economy, such an economy will shrink considerably. Less mining and manufacture of
                                                                                        m
                                                              i



                                                      i
                                                      i


                                                 i

                                                                                                      f
                                                                                                      f
                                                 i
                                                                      .
                                                  l

                                                                      .
                                                  l
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                                                                                           n
                                                                                           n
                                                                e
                                                                e
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                                                                                 g
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                                                                 r
                                                                                            u
                                                         c

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                                                         c
                                                                                                     o
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                                                              d
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                          m
                                                                                            d
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                                                                                 n
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                                                                                o


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                                                                                       p
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                                                                                   g
                                                                                             s
                                     e


                                                                                             s
                                                                                          r
                                                                          r
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                                                n
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                                                                          a
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                                                                         e

                                            t
                                            t
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                                                                                           o


                                                                                           o
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                                                                                               o
                              s
                                                                                        e
                                     e
                                                                                          r
                                                                                        e
                                        ,


                                        ,
                                      d
                                  q
                              s
                                                                     n
                                                                     n
                                                                  c
                                                      e
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                                                                  c
                                                                                                   i
                                                                 r
                                                                                                     e

                                                                                                  t
                                                                                                  t


                                                           e

                   e
                   e

                                                                                                   m
                                                                                                   m
                                                           e


                                                               o
                                                      r
                                                               o
                        t
                                                                    o
                                                                    o
                       i
                                                         u
                                                         u
                                                      r
                  new  items  is  required,  but  things  are  used  for  considerably  longer  periods  of  time,
                       i
                                                                                                     e
                                                          s
                                                          s
                                                     a
                                                     a
                                                                 r
                                                               f
                        t
                                                                                                   i
                     w
                     w
                                                               f
                                                                                                      ,
                                                                                                      ,
                        e
                                                            d
                        e
                  n n





                                                                      s
                                                            d
                                                                      s
                  contributing to value creation and value retention.
                  c o n t r i b u t i n g   t o   v a l u e   c r e a t i o n   a n d   v a l u e   r e t e n t i o n .
                  “ V a l u e    r e t e n t i o n    a s   a   c o l l e c t i v e   t a s k    m e a n s    t h a t    a    c u r s   f r o m   a n   o r g a n i s a t i o n
                  “Value retention as a collective task means that a shift occurs from an  organisation-
                                                                                t

                                                                          c
                                           c
                                                                              e
                                                              a
                                                 n
                                                                              l
                                                                                                 e
                                             e
                                                                                                u
                                                                                       e

                                                                                                      r
                                             r

                                                                                                     e
                                                                                              a
                                                          o
                  centric perspective to co-creating and co-maintaining a cycle that creates value over

                                                t
                                                                                               l
                                                                                          e
                                                                     i
                                                 i
                                                    a
                                                       d
                                                                             c
                                                                                                    v

                                                                                   t
                                                                                  a
                                                                     n
                                                            m
                                                                                        a
                                                                   i
                                                               i
                                                                                             v
                                                         c

                                                                                           s
                                                      n
                                                                                                   o
                                               a

                                                                 t
                                                                   n
                                                                                     c
                                                                                      r
                                                  g
                                                                            y
                                                                      g
                                                                                         t
                                                                  a
                                                                n
                                                                                 h

                                                                        a
                                                                t
                                                                                            )
                                                                           a
                                                                                                    a
                                                         n
                                                                          e
                                                     n
                                              y
                                                                    a
                                                                                 x
                                                             t
                                          t
                                                                                                 t
                                                                                e

                              i
                                                      t
                               u
                                 s
                            a
                     e
                                        e

                                                                              y
                                                                                   i
                                                                 w
                                                        i
                                                                                       (
                       a
                                                                   h
                                         n
                                                                                                   r

                                     o
                                                                                                      s
                                                                      t
                  t time  at  various  moments  by  re-entering  that  what  already  exists  ((raw)  materials,

                                                             h
                           v
                                   m

                                                                       a
                                                                                    s
                                                      e

                                                                                         a
                         t
                                                                                        r
                                             b

                                                 e
                                      m
                                                        r

                              o
                                                                                                   i
                   m
                                                              a
                                                                                          w
                                                                                                     l
                                                   e
                                                                                              m
                                           s

                                                          g
                                                                                   s
                                                                            d
                                                                                                      ,
                                                                         r
                                                                                       (
                   i
                                                 r
                                                                         l


                                                                                               a
                             r
                                                                                                 e
                                                                                    t
                                                                               i
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                                                                                              s
                                             i
                                                                                             a
                                                                                e
                                             o
                       u
                                                                                           b
                                                                                                    n
                              t
                                           c
                                                                              s
                              o
                  products) into new transactions. This results in a collective business model, based on a
                                            t
                     d
                                                                             u
                             n
                                          a
                                                                               n

                                     t
                        c
                                   w
                                        n
                                                                                  s
                                n
                         t
                                                                                          l
                                                                                    m

                                                                                          ,

                                                                                                  o
                                                                                         e
                   r
                          s
                                                                                               e
                                                s
                                                                                      o


                                  e
                                                                                                      a
                    o

                                         s
                                                                                       d
                            i
                  p
                                               n

                                                                                                d
                                                                                  s
                           )
                                      r
                                      a
                                                                                     m

                                                           e
                                  t
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                                                              i
                                                                                         o

                                                                                         o
                                                        r
                                                                               i
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                                    c
                                   r

                                   r
                                                                                                      t
                                                                                                    h
                                    i
                                             s
                                    i
                                             s

                                                                                        s

                                                                                        s
                                                             t
                                                             t

                                            i
                                                                                                      t
                                            i
                                                            c
                                                            c
                                                                                 s
                                                                                  f
                                                                                  f
                                        g
                                                        s
                                                                                 s
                                                                                            e
                                                                                            e
                                                                                t
                                                                                                     a
                                                                                                     a
                                 n
                                                        s
                                e
                                          a
                                e
                  value  cycle-centric  organisational  perspective.  Recycling  shifts  from  something  that


                                                         p
                                                         p
                                        g
                                          a
                                                               e
                                                               e
                                                              v
                                      o
                                      o
                                                                                    o
                                                              v
                                                        r
                                                                               f
                                                                               f
                                                              i
                              c
                              c
                                                           e
                                           n
                                                                                   r
                                                                                   r
                                 n
                                        r
                                        r
                                                                                t
                                                                                          m
                                                                                    o
                                           n
                                                                 .
                                                                 .
                                                                                          m
                                                                                               i
                                                                                               i
                                                                             s

                                                 n
                                             a

                                                                  R
                                                 n
                                                                             s
                                                                          g
                                                                          g
                                                       e
                                                                                             t
                                                o
                                                o

                                                    l
                                                    l
                                                                                              h
                                                                                               n
                                                                         i
                                                                                              h
                                                                                               n
                                                                         n


                                                                         n
                                                                         i
                                                                  R
                                                                        l
                                             a

                                                                        l
                                                                                                   t
                                                                     c
                                                                                                   t
                                                                     c
                                                       e
                                                                              h
                                                                   e
                                                                   e
                                                                                                 g
                                                                                                    h
                                                                              h
                                                  a
                                                                      y
                                               i
                                               i
                                                  a
                                                                      y
                                               t
                                               t
                                                                       c
                                                                       c
                                                     p
                                                     p
                                                                                             t
                                                                                                 g
                                               a
                                                                                   f

                           t
                                                         i
                                                                                               g

                                                                                               g
                                                         i

                                                                                   f


                        s

                                                               a
                                                     c
                        s
                     c


                     c

                                                               a
                                        f
                                        f
                                                                                               i
                                                                          p

                                                                          p
                                               a
                                                         n
                                                                    n
                                                                    n
                  occurs  at  the  end  of  the  value  chain  to  a  central  principle  for  the  design  and
                  o o
                                                                                               i

                                                         n
                                                     c


                                                                     t
                                                                     t

                                                                                                 n
                                   n
                                   n


                                                                                                      d
                                                                                                      d
                                                            t
                                                            t
                          a
                                                                                                 n
                                                                       a
                                                                       a
                                                  e
                                                                                       t
                                                            o
                                                            o
                                                                                       t
                                                                      r
                                                                                        h
                                                                                        h
                                                                      r
                                                  e
                                    d
                                    d
                          a
                                  e


                                  e

                                                                                         e
                                                                                         e
                           t
                                       o
                                       o
                                                                                    o
                                                 l
                                                 l
                                                                                    o

                                                                        l
                   c
                                                                        l

                   c



                                                 u
                                                 u


                                                                                     r
                                                                                     r
                                                                                                    n
                                                       a
                                                                  c
                                                                             c
                                                                               p
                                                      h
                                                       a
                                                                                           d
                      u
                                                                               p
                                                                            i
                                                                   e
                                                                            i
                                                                   e
                              h
                                                                               i
                                                                                                   a
                                                                               i
                                          t
                                          t




                                                                  c
                                          h
                                                                                                    n
                                          h
                               e
                               e
                                              v
                                                                             c
                                            e
                                                                                           d
                                            e
                                                                            n
                                                                            n
                                              v
                                                                                l
                                                                                l
                                                                           r
                      u
                                                                                 e
                                                      h
                       r
                                                                                              s
                                                                                              s
                                                                           r
                                                                                                   a
                                                                                 e
                             t
                                                                                             e
                              h
                       r
                             t
                                                                                             e
                  organisation of a cycle.”
                  “ O v e r    6 1 %    o f    t h e    t o t a l    i n p u t    o f    m a t e r i a  c a l l e d    ‘ s h o r t
                  “Over  61%  of  the  total  input  of  materials  are  being  used  for  so-called  ‘short-lived
                                                                             n
                                                                                   e
                                                                  a
                                     p
                                                         c
                                                                                           e
                              h
                    o
                                                                                                 e
                                                                                                    a
                                                                                a
                                                                                             W
                                                                                  y
                                       n
                                                                                         D
                                                                           h
                                         o
                                                e
                                                              u
                     d
                                                   p
                                                                                    a
                        c
                               e
                  p p r r o d u c t t s s ’ ’ ; ;      t t h e      l l i i f f e s s p a n      o f f      t t h e s s e      p r r o d u c t t s s      i i s s      u s s u a l l l l y      l l e s s s s      t t h a n      a      y e a r r . . ”      ( ( D e      W i i t t      e t t      a l l . . , ,
                                                                                       ”
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