Page 135 - Toucan_Modules_EN

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A circular economy has a different view on sustainability than a linear one. When
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working on sustainability within a linear economy, the emphasis is on eco-efficiency,
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which implies minimizing the ecological effect while producing the same output.
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Figure 3. Effectiveness

Source: EPEA GmbH, 2013
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In this subunit we have identified the basic terminologies behind the Circular
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Economy and the Linear Economic Model. The main differences have been
E c o n o m y a n d t h e L i n e a r E c o n o m i c M o d e l . T h e m a i n d i f f e r e n c e s h a v e b e e n

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sense of sustainability.
Questions for reflection
How is a circular economy different from a linear economy?
· H o w i s a c i r c u l a r e c o n o m y d i f f e r e n t f r o m a l i n e a r e c o n o m y ?
Why is a sustainable way of thinking so important for businesses?
· W h y i s a s u s t a i n a b l e w a y o f t h i n k i n g s o i m p o r t a n t f o r b u s i n e s s e s ?
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· What is needed to change our way of thinking on all levels?

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