Page 124 - Toucan_Modules_EN

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· Publicizing all the above to raise awareness on sustainability solutions for the
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w w i i d e r r p u b l l i i c ( ( e . . g . . , , o n y o u r r s s o c i i a l l m e d i i a p a g e s s , , o r r o n y o u r r w e b s s i i t t e ’ ’ s s b l l o g ) ) . .
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wider public (e.g., on your social media pages, or on your website’s blog).
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· Giving back.
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Tour operators and guides can create itineraries with a positive impact (Tuppen,
2021).
T T h i i s s i i n v o l l v e s s s s u c h a c t t i i o n s s a s s d e s s i i g n i i n g l l o w e m i i s s s s i i o n s s t t r r a v e l l l l i i n g e x p e r r i i e n c e s s , ,
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This involves such actions as designing low emissions travelling experiences,
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preserving the natural environment, and enhancing the local communities, as well
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p p r r e s s e r r v i i n g t t h e n a t t u r r a l l e n v i i r r o n m e n t t , , a n d e n h a n c i i n g t t h e l l o c a l l c o m m u n i i t t i i e s s , , a s s w e l l l l
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as declaring, measuring and reporting on carbon emissions to keep one’s goals in
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However, tourism companies can also have a positive impact by investing in eco-
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friendly projects around the globe. To that end, companies can also make
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donations in support of noble causes meant to save the planet. Publicizing such
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actions can also positively influence customers and other stakeholders.
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Strategic partnerships can also ensure stronger alliances in combatting the climate
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crisis, by ensuring ethical and responsible practices in wider contexts and spreading
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awareness.
Summary
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A company’s image reveals its identity, goals, and business ethics. Environmentally

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c o n s c i o u s c o m p a n i e s m u s t i n c l u d e a n d p r o m o t e s e c o f r i e n d l y a n d r e s p o n s i b l e
conscious companies must include and promotes eco-friendly and responsible
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practices, encouraging more responsible consumer behaviour and engage more
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stakeholders accordingly.
Questions for reflection
H o w d o e s y o u r c o m p a n y p r o m o t e s u s t a i n a b i l i t y i s s u e s ?
How does your company promote sustainability issues?
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H H o w o f f t t e n d o y o u g e t t n e w c u s s t t o m e r r s s b a s s e d o n t t h e t t r r a v e l l p r r o d u c t t t t h a t t y o u o f f f f e r r ?
How often do you get new customers based on the travel product that you offer?
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Why is it so important to involve local actors in tourism activities?
W h y i s i t s o i m p o r t a n t t o i n v o l v e l o c a l a c t o r s i n t o u r i s m a c t i v i t i e s ?

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