Page 121 - Toucan_Modules_EN

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6.3. The role of tour operators and guides
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in company image issues and
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consumer behaviour
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Tour operators and guides can play an important role in shaping the image of their
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company and influencing consumer behaviour towards responsible and sustainable
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tourism practices, by taking the following steps:
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1. Creating a tour operator business plan.
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The role of tour operators and guides in low-carbon tourism can be enhanced if there is
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a tour operator business plan in place. Such a plan can limit the negative impact of

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consumer behaviour and engaging more stakeholders to make a bigger impact on the
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environment and society.
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T To prepare for writing your business plan, you can use printable Business
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2. Promoting responsible Promoting responsible and sustainable tourism.
P P r r o m o t t i i n g r r e s s p o n s s i i b l l e a n d s s u s s t t a i i n a b l l e t t o u r r i i s s m i i n v o l l v e s s a d o p t t i i n g p r r a c t t i i c e s s t t h a t t
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minimize negative impacts on the environment, culture, and society while
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practices, such as:
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