Page 122 - Toucan_Modules_EN
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3. Educating consumers.
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Tour operators and guides can educate consumers about the environmental and
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social impacts of tourism, and the importance of responsible and sustainable
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tourism practices. By providing information about sustainable tourism practices,
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tourism behavior.
Ways to provide information:vide information:
· brochures,
· guidebooks,
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· during the tour itself.
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In this context, tour operators and guides can also encourage carbon offset
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4. Providing exceptional customer service.
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Tour operators and guides can provide exceptional customer service by going
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consumer behavior through word of mouth recommendations.
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Exceptional customer service can help tour operators and guides promote
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sustainable tourism by:
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· Building trust and loyalty: Exceptional customer service builds trust and loyalty
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w w i i t t h c u s s t t o m e r r s s . . B y p r r o v i i d i i n g a m e m o r r a b l l e a n d p o s s i i t t i i v e e x p e r r i i e n c e , , c u s s t t o m e r r s s
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are more likely to return and recommend the tour operator or guide to others.
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· Encouraging feedback and improvement: Tour operators and guides can use
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seeking feedback and responding to customer concerns, tour operators and
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