Page 36 - Toucan_Modules_EN
P. 36

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                  2.3. Sustainable consumption
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                  Selected barriers to the popularization of sustainable consumption
                  S e l e c t e d   b a r r i e r s   t o   t h e   p o p u l a r i z a t i o n   o f
                  M o d e r n    c i v i l i z a t i o n    i s    s h a p i n g    a    o n e  d i m e n s i o n a l    a n d    s p e c i a l i z e d    m a n ,    s e r v i n g    t h e
                  Modern  civilization  is  shaping  a  one-dimensional  and  specialized  man,  serving  the
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                  growth of industrial production [22]. Manufacturers are keen to reduce the useful life of
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                  s sustainable  development,  where  the  aim  is  the  well-being  of  society,  particular

                                            ,
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                                                                        r
                  attention should be paid to educating the public to be resistant to manipulation and to


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                                                         a
                  disseminating tools that provide reliable and independent data.
                          a
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                  S S u s s t t a i i n a b l l e     c o n s s u m p t t i i o n     i i s s     s s u p p o s s e d     t t o     b e     a     s s e t t     o f f     r r a t t i i o n a l l     p u r r c h a s s i i n g     c h o i i c e s s     g e a r r e d
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                                                         b
                  Sustainable consumption is supposed to be a set of rational purchasing choices geared
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                  t t towards  meeting  consumer  needs,  but  also  towards  achieving  sustainable
                                                             t
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                  development  goals.  The  idea  is  that  consumption  choices  should  not  cause  other
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                  consumers  to  be  disadvantaged,  especially  with  regard  to  the  satisfaction  of
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                  f f fundamental  needs.  At  the  same  time,  current  consumption  choices  should  not  limit
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                  f future  consumption,  especially  with  regard  to  the  consumption  choices  of  future


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                   e

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                  generations. This is the implementation of the principle of intra- and intergenerational
                                                                                             n
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                         T
                  e e q u i i t t y . .     T h i i s s     m e a n s s     t t h a t t     a     k e y     f f a c t t o r r     i i n     t t h e     r r e a l l i i s s a t t i i o n     o f f     s s u s s t t a i i n a b l l e     c o n s s u m p t t i i o n     i i s s     t t h e
                                                                                      o
                                                                             a
                       y
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                                                                                         u
                  equity. This means that a key factor in the realisation of sustainable consumption is the
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                                a
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                  c o n s u m e r    c h o i c e s    m a d e    b y    i n d i v i d u a l    c o n s u m e r s ,    a s    w e l l    a s    t h e    s o c i a l    p a t t e r n s    i n
                  consumer  choices  made  by  individual  consumers,  as  well  as  the  social  patterns  in
                                           n
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                  which these consumers function.
                                                 .
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                  E
                                                                             s
                  Environmental balance sheet as a source of data to shape sustainable consumption


                                                                                                i

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                                                                                         m
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                      r
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                  In order to create environmental attitudes, it is essential to make consumers aware of
                      r
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                                                                       a
                                                                                             2


                                                         m

                                                                            e
                                                                                   h
                                                                                        g
                                               t
                                               h

                  the environmental impact of their consumption and engaged technologies [23]. A tool

                                                                                e
                                                                                              3
                                                                             d
                                                                               t
                                                       s
                                                                                         i
                                                 e
                                                  i
                                                                                            [
                                                                                     o
                                                                                               ]
                                                                                          e
                                                        u
                                                                                      l
                                                                                                .
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                                m
                  d d e l l i i v e r r i i n g     i i n f f o r r m a t t i i o n     f f o r r     i i t t     i i s s     t t h e     e c o l l o g i i c a l l     b a l l a n c e     s s h e e t t     ( ( E c o     b a l l a n c e ) ) . .
                                                                            E
                                                                                       e
                  delivering information for it is the ecological balance sheet (Eco balance).
                                                          a
                                                                    e
                         n
                                                                  c
                                                e
                                      n
                       e
                                                                                  i
                                                                                  i
                                                                        e

                                                               q
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                  environmental impact of various consumer goods and to create truly green consumer
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                  action  is  a  clear  distinction  between  ecology,  whose  aim  is  to  preserve  high
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