Page 37 - Toucan_Modules_EN
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                  environmental quality, and exaltation, whose objectives are often incoherent or non-
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                  transparent.
                  Summary

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                  Sustainable  consumption  is  therefore  highly  dependent  on  the  attitude  and
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                  axiological sphere of consumers, but also on economic factors and the socio-cultural
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                  e e n v i i r r o n m e n t t . .      T T h e      t t o u r r i i s s m      i i n d u s s t t r r y , ,      l l i i k e      a n y      i i n d u s s t t r r y , ,      i i s s      g e a r r e d      t t o w a r r d s s      m a k i i n g      a n
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                  environment.  The  tourism  industry,  like  any  industry,  is  geared  towards  making  an
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                  economic profit. However, tourism has considerable educative potential for forming
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                  c o n s u m e r   a t t i t u d e s   t h a t   u n d e r p i n   s u s t a i n a b l e   c o n s u m p t i o n .
                  consumer attitudes that underpin sustainable consumption.
                  Questions for reflection:
                  W h a t   i s   t h e   i m p a c t   o f   e c o l o g i c a l   b a l a n c e   s h e e t ?
                  What is the impact of ecological balance sheet?
                  How eco balance help sustainable consumption?
                  H o w   e c o   b a l a n c e   h e l p   s u s t a i n a b l e   c o n s u m p t i o n ?


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