Page 7 - Toucan_Modules_EN
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t t this communication possible. Beside these there are also some forms of media
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c o m m u n i c a t i o n t h a t a r e n o t d i g i t a l l i k e i m a g e s , p o s t e r s , t r a v e l m a g a z i n e s , b r
communication that are not digital like images, posters, travel magazines, brochures or
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tour guides. But in today’s age of technology, they are being slowly forgotten as digital
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messages have wider range of recipients and impact of it is immediate. Their goal is to
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m m e s s s s a g e s s h a v e w i i d e r r r r a n g e o f f r r e c i i p i i e n t t s s a n d i i m p a c t t o f f i i t t i i s s i i m m e d i i a t t e . .
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create a relation with customers and to share information about activities, events, sales
c r e a t e a r e l a t i o n w i t h c u s t o m e r s a n d t o s h a r e i n f o r m a t i o n a b o u t a c t i v i t i e s , e v e n t s , s a l e s
and basically whatever might be happening in the company at the moment and is
a n d b a s i c a l l y w h a t e v e r m i g h t b e h a p p e n i n g i n t h e c o m p a n y a t h e m o m e n t a n d i s
w o r t h s h a r i n g w i t h p e o p l e f r o m o u t s i d e .
worth sharing with people from outside.
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In business there are also two groups of communication media which are non-verbal
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and verbal. Non-verbal communication, especially in business is only complementary to
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verbal communication. Parts of it are for example body language, facial expression,
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gestures, eye contact and voice modulation. All of those are very important part of
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presentation and make it more engaging, interesting and every professional that wants
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t t to master skill of presentation must be familiar with them. They can also be useful in
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negotiation or sales. To learn how to use and read them can be very beneficial for
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anyone as majority of received information in face-to-face conversation is considered
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to be non-verbal. Although it is important to keep in mind that non-verbal language
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m a y v a r y i n d i f f e r e n t c u l t u r e s a n d c a n b e e a s i l y m i s u n d e r s t a n d .
may vary in different cultures and can be easily misunderstand.
V e r b a l c o m m u n i c a t i o n d o e s n ’ t a l w a y s m e a n t h a t t d i r e c t o r f a c e
Verbal communication doesn’t always mean that there have to be a direct or face-to-
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face interaction between the sender and receiver cause this group is also divided to
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oral communication and written communication, but it always requires the usage of
o r a l c o m m u n i c a t i o n a n d w r i t t e n c o m m u n i c a t i o n r e q u i r e s
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words. Oral communication is performed by speaking in variety of forms.
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Although it doesn’t always have to be face-to-face conversation, it is one of the ways
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to do it and it’s being used the most not only in business but also in everyday life. It is the
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most effective way of communication as it eliminates any form of misunderstanding
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caused by bad connection, hardware issues and other problems of that nature. It
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These issues can be eliminated with the help of telephone communication which is
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