Page 8 - Toucan_Modules_EN
P. 8

t
                                                           t
                      e

                                  a
                                  a
                      e
                                                         n
                                                        a
                                                        a
                                                                                        e
                                                                                        e
                                                         n

                                                                                     w
                                                                                     w

                                s
                                                               d
                                                               d

                                                             a
                                                                                       h
                                                                                       h
                                                              n
                                                              n
                                                             a
                                                      o
                                                                                            n
                                                                                            n
                                                                                            i
                                                                                            i
                                                      o
                                                    p
                                     o
                                     o
                                                                                             g
                    e
                    e
                                                    p
                                    s
                     s
                     s
                                   l
                                   l
                                                                                          l
                                                                                          l
                                                       t
                                                       r
                                                       r
                                    s
                                                                                          m
                                                                                          m
                                                       t
                                s
                                                                          e
                                                                        b
                                                                        b


                                                                          e
                             n
                                                                                 o
                                                                                 o

                             n
                         a
                         a
                            o
                           t
                                                                            t
                                                                            t
                                                                             o
                                                                             o
                           t
                           i
                                                                              o

                            o
                           i

                                                                              o
                                                                  c
                                                                  c
                                i
                                                                   a
                                                                                   e
                                                                                   e
                                i

                                                                                     r
                                                                                     r
                       n
                       n

                                                                   a
                                                                      ’
                         t
                         t

                                                                       t
                                                                       t
                                                                                  v

                                                                     n
                                                                     n
                                                                                  v
                                                                      ’

                                          r
                                                y
                                        x
                                          r
                                                                                                 o
                                               l
                                           e
                                                                                                 o
                                                y


                                         t


                                                                                                f
                                                                                                f

                                        x
                                       e
                                       e
                                            m
                                              e
                                            m
                                                                                                     h
                                                                                                     h
                                                                                                    t
                                                                                                    t
                                                                                                  r
                                                                                                  r
                                           e
                                               l
                                                                                                      e

                                              e
                                                                                                      e


                  p p
                                         t
                                                  i
                                                  m
                   r
                                                  i
                                                  m
                   r
                  presentation  is  also  extremely  important  and  can’t  be  too  overwhelming  for  the
                                                                                             g
                                               e

                                                                                       p

                             e
                                                                o
                                                                             t
                                              s
                       v


                                                              m
                       i
                                    e
                                        o

                                                                                                      i
                                 r
                                                                                                      t
                                                                                                    o


                                                                                             a
                        e
                                                    g
                                                                                   n
                                            r
                                                                     o

                                                                    c
                                             e
                                                                       m
                                                                                    d
                                                                 r
                    c
                                                                                  a
                                                                                                   t
                                                                  e

                  r receiver.  The  process  of  presenting  is  even  more  complicated  and  preparation  to  it
                                           p
                                                   n
                                p
                                                                                             r
                                                                                         e
                                   c
                                                                           c
                                                                                                o
                                                                                           a
                                                        e
                                                          v
                           T
                                                                               d
                                                                          i
                                                                          l
                            h
                                                       s
                                                                                          p
                                      s
                          .

                                         f
                     e
                   e
                                                      i
                                                  t
                                                                                               t
                                                                                               i
                                                                            a
                                                                         p
                                                           e
                                                n
                                                                              e
                                                  i
                                  o
                                      s
                                                            n
                                                                                        r


                                                                                                 n
                         r
                                                                                                     i
                                                                             o
                                                                        i
                                        o
                                            m
                                                                                   c
                                                                        k
                                                                         e
                                                                               p

                             u
                            s
                                                                             r
                                                                           p
                                           t
                                         f
                                                                                e
                                                                                                      h
                                                                                 r
                           n
                                                                                                     t
                  might  consume  a  lot  of  time  and  knowledge.  Thing  like  proper  communication  with
                          o
                  m

                                                                       l
                                            i

                                                                                                o
                      h
                                                          l
                                                        w
                                                 n
                                                                                               i
                                                                                         u
                                  a

                                                                                                 n
                                      t
                                                            d
                                                          e
                                                a
                                                                                       m

                                     o
                                                     k
                                                   d
                                     l
                    i
                                                                                             a
                                                                                            c
                                                                                               t
                                                       o
                                                                                          n

                    g
                                                                                            i
                                                      n
                                                                .
                                e

                                                                                     m


                                                                 T

                                                                                                   w
                                              e
                                                                                    o

                                                                   i
                                                              e
                                                                  h
                       t
                                                             g
                              m
                        c
                  audience,  showing  enthusiasm  and  use  body  language  are  just  some  examples  of
                  a u d i e n c e ,    s h o w i n g    e n t h u s i a s m    a n d    u s e    b o d y    l a n g u a g e  a r e    j u s t    s o m e    e x a m p l e s    o f
                                                                      h
                                                      n
                               e
                                                    e
                                     o
                                                                             e
                                                                   e
                                                                 o
                                                  m
                           p
                                               k
                                                                         p
                                                               e
                                                          e
                                      n
                                                              b
                                 n
                                                            d
                                                e
                                                                           e
                                              L
                                                                       e
                                          a
                                                         n
                                   a
                                                        o
                             e
                     e
                                                                                    n
                                                                                            e
                  e e f f f f e c t t i i v e     p r r e s s e n t t a t t i i o n     t t r r a i i t t s s . .     L i i k e     m e n t t i i o n e d     b e f f o r r e     t t h e     p r r e s s e n t t a t t i i o n     c a n     b e     d e l l i i
                  effective presentation traits. Like mentioned before the presentation can be delivered
                                                                                           b
                                                                              n
                                                                                a
                         e
                                                                                               e
                        v
                                                                                   o
                                                                                              d
                                                                                         n
                      c
                                                                                       a
                                                                                      c

                                                                      t
                                                                      i
                                                   o
                                                                     g


                                                                    i

                                                                                   l
                                                                       a
                                                                        l
                                                                                       Z
                                                           h
                                                 a

                                                                                r
                                                  s
                                                                                 e
                                                                                        o
                                                  l
                                                                                              M
                                                                                                      t
                                                                                                      f
                                                             p
                                            b
                                                                                           m
                                                                o
                                                                                         o
                                                        t
                                                        h
                                                       i

                                                                                                    o

                                                            e
                                                                                    k
                                                                   d
                                                                                             ,
                                                                                   i
                                                             l

                                                                                     e
                                                     w

                                                                 f
                                                                               a
                                                                                                  r
                                                                           o
                                                                                                    s
                                               t
                                                                          s

                                                                            t
                                                                            f
                                              u
                                                                                                  o
                                                                                                i
                  in  face-to-face  condition  but  also  with  help  of  digital  software  like  Zoom,  Microsoft
                                                                                                c
                                                                             w
                  teams etc.
                                       h
                                                s

                                                                                                 e

                                             r


                        a
                                                                                                    e
                                                                  n
                                                       b
                                                                  n
                                                               m
                                                                                           c

                                                                                           c

                                                                           i
                                                       b

                                                                                            h
                                                s
                          e
                                                      r
                                             r
                                                                                            h
                                                                                    c
                                                                           i
                                                                 u
                                                                 u



                                                                                    c
                                                                           l

                                                      r
                          e
                                                                           l

                                                               m
                                                                             e
                                                            o
                                                                             e
                                                          l
                                            o
                                                            o
                                 e
                                 e
                                   w
                                           f
                                           f
                                                          l
                      e
                                                           c
                      e
                                                                                                  r
                                                                                                  r
                                                           c
                                            o
                                                                                        e

                                                                                        e

                                                                                       p
                                                                                         e
                                                                                      s
                                                                                         e
                                                                                      s
                                                                                                   v
                                 f
                                                                                                   v
                                                                                                 e
                                                                            k
                                 f
                                                                            k
                                                        a
                                                                                                     w
                                      t
                                   w
                                                                                       p
                                                                                                     w
                                      t
                                                             m
                     r
                                                             m
                     r
                                                        a
                                                                       t
                                                                       t


                                                                                  b
                                                  f
                                                                                              i
                            a
                            a
                                          r
                                                                               p
                                                                                               n
                                                                                                t
                   h
                   h
                                          r
                              s

                              s
                                                                                                t

                                                                       i
                                     o
                                                                       i
                                                                                u
                                              m
                                                                                u
                                                                        o
                                                                        o
                                     o
                                              m
                                        e
                                                                                  b
                                                                                              i
                              l
                                                                               p
                              l



                                        e
                                                  f
                                                                    i
                                                                    i
                                                 o
                                                     e
                                                                                             ,
                                                                         n
                               o
                                                                                             ,
                    e
                    e
                                                                                               n
                  T T

                                       h

                                                                                   i
                                                 o
                                                                                   i
                        a
                                                     e
                               o
                                                                     a
                         r
                                                    v
                                                                                                    i
                                                                         n
                                                                     a
                                                                                   l
                  There are also few other forms of verbal communication like public speech, interview

                         r
                                                    v
                                                                                   l
                                                                                                    e
                                                                    c
                                                                    c
                                                                                                    i
                                            e

                                       o
                                                                                        f
                                                 e
                                                          e
                                                          e
                                                 e


                                                                                        f
                     d
                     d
                                             m
                                             m
                                                n
                                                       a
                                                       a
                                                     s
                                                     s
                                                n




                                                    d
                                     h
                   n
                   n
                                     h
                                                         p
                                       o
                                                         p
                                    c
                                    c
                                                    d
                                                  e


                                                  e
                                                                                  n
                         e
                                                                       i
                                                                                  n
                                                                     w
                                          t
                                          t
                                                                       i
                  and  meetings.  Each  of  them  needs  a  person  that  will  be  responsible  for  leading  the
                                                                       l
                                                                       l
                              g
                  a a
                         e
                              g
                                                                     w
                                                                                    i
                                                                  a
                                                                  a
                                                                                    i
                                                                 h
                                .
                                .
                               s
                                                                                   s


                                                                    t
                               s
                                                                                   s
                                                                    t
                                        f
                           t
                          e
                          e
                           t
                            i
                                                                              s
                                                                              s

                                                                             e


                                                                             r

                                                                             e
                                                                             r
                            i


                                        f
                                                                        l
                                                                        l
                                                                                 o
                                                                                 o
                                                                         b
                                                                               p
                                                                          e
                                                                          e
                                                                               p
                                                                         b
                            n
                            n
                                                                 h
                                                            r


                                                            r
                                 E




                       m
                                                            s
                       m
                                                            s
                                                                                      l
                                                             o
                                                             o
                                                                                      l

                                                              n
                                                                t
                                                                t
                                  a
                                                                                    b
                                  a
                                                                                    b
                                                                                      e
                                           h
                                 E
                                            e
                                           h
                                                                                      e
                                                              n
                                                         e
                                                             a
                                                                                      h
                                                  f
                                        e
                                                        l
                                              u

                                                                             a
                                                           t
                                  a
                                                           h
                                                                           e
                                       t
                                               p
                                                                                       m

                                                                             r
                                                                                t

                                                                          n
                                                 o
                                                                         i
                                                                               c
                                            r
                                                                           t

                                                                                       i
                                                                   n
                                     d
                                                                  e
                                                                                             .
                                                                     a
                                                                                           e

                                                                                             r
                                                                s
                                                                i

                                                     e
                  communication and the group of people that listen and interact with him/her.

                                                                                   t
                                          g
                                                               l
                                                                                   i
                                       h
                                                                                    h
                                                                                         /
                                                      o
                                                                 t
                                                              t

                                                                                 w
                                                                       d

                                                                                          h
                                                   p

                                                       p
                                            o

                                                                      n
                                   n
                  B e s i d e   o r a l   c o m m u n i c a t i o n   t h e r e   i s   w r i t t e n   c o m m u n i c a t i o n .   I t   i s   m o s t   c o m m o n l y   u s e d   t o
                  Beside oral communication there is written communication. It is most commonly used to
                                         i
                                         i
                                                                                                       l
                                              o
                                                                                                       l
                                              o
                                           n
                                         o
                                         o
                                                                                                     r
                                                                                                     r
                                           n

                                                                                                   o
                                                                                                   o
                                                                                                     a

                                                                                                     a
                                                                   t
                                                                   t
                                                                                    a
                                                                 a
                                                                                    a
                                                                     g
                                                                     g
                                                                                  v


                                                              W
                                                              W
                                                                                      t

                                                                                      t
                                                                h
                                                                 a
                                                                h
                                                                                     n
                                                                                     n
                                                                                  v



                                                                                a
                                                                                a
                                                                             t
                                                                             t
                                                                             i

                                                                             i
                                                                                 d
                                                                       v
                                                                                 d
                                                                       i
                                                                       i
                                                                          s
                                                                          s
                                                                        e
                                                                       v
                                                                        e
                                                                                              v
                                                    e
                                                                                              v
                                                  m
                                                  m
                                                     s
                                                     s
                                                                                             o
                                                                                             o
                                                    e
                                                                                                 r
                                               r
                                                                                                 r


                                                                                               e
                                                                                               e

                                               r

                                                      s
                                                           s
                                                           s
                                                         e
                                                                                        g
                                                         e
                                                                                       a

                                                                                       a
                                                            .
                                                            .
                                                       a
                                                       a

                                                      s

                                                        g
                                                                                        g
                                                        g
                                                                                          e
                                                                                          e
                                 i
                                   o
                                        t

                            t
                            t
                                   o
                                    r
                                 i
                                  f
                                  f
                                       a
                                       a
                                        t

                              ,
                              ,
                           a
                                 n
                                    r
                                 n
                                     m
                  share  data,  information  or  messages.  What  gives  it  advantage  over  oral
                                     m
                             a
                         d
                           a
                         d
                             a

                           c
                                                                                    i
                                             m
                                   s
                                                                t
                                                                 e
                                                  n



                                                                                           o
                                                                            w
                  c
                                                           n
                                     h
                                    t
                                  i
                           i
                     m

                                                                                                 e
                                                             w
                                                                                             h
                                                    g

                                                                                                    m
                                                          i
                                                               t
                                n
                                                      v
                                           o
                                                              r
                                                                                                v
                                                                                          t
                                                                                 r
                                                               i
                                                                                      i
                                                                      m
                                                t
                                                        n
                  communication is that information given in written form allow its recipient to have time
                              t
                                                                      r
                                                 i
                                                                                                      e
                                                                          l
                                      a
                                                                                   c
                                                      i
                                               a

                                                                         a
                        u
                            a
                                         i
                                                                                     p
                                                                                              a

                                         n
                                                       e
                                                                                        n
                                            r
                               o

                          n

                                                                                  e
                                                                  n

                      m

                                          f
                                                                                         t
                                                 o
                                                                           l
                                                                    o
                                       t
                                                                                       e
                   o
                                                                    f
                                                                           o
                                                                                                    i
                                                                                                   t
                               i

                                                                                            n
                                                       o
                                                                                o
                                                                                o
                                                       o


                                                                                            n

                                                  s
                                                  s
                                                 s
                      n
                                                                                              y
                                                                                      r
                                                                                      r
                                                                                              y
                      n


                                               r
                                               r
                                                e
                                      o
                                                 s
                                                e
                                      o
                         l
                                                    e
                                                    r
                         l
                                                    e
                                                                                                     o


                                                                                                     o
                                                                                                  m
                                                                                                  m
                                                  u
                                                  u
                                     n
                                                                                 m
                                                    r
                                     n
                                                                                 m
                           e
                           e

                     a

                                                                   t
                                                                    h
                                                                   t


                     a
                                                                            h
                                                                a

                                                                a
                                                                 s
                                                                 s
                                w
                                                                            h
                                w
                                                                    h
                              i

                              i
                                                                      t
                                                                          i


                                                                        m

                                                                        m
                                                                          g
                                                                                        m
                                                                          g
                                                                     a
                                                                     a
                                                                          i
                                                                      t
                              t
                                                                                        m
                              t
                                                          a
                                                          a
                                                                                       o
                                                                               c
                                                                               c
                                  t
                                  t
                                                           n
                                                                                       o
                                                           n
                         y

                         y
                                                        r
                                                        r
                                   h
                                   h
                                                                                                  r

                                                                                                  r
                                                                                           a
                                                              b
                                                              b
                                                                             t

                                                                             t
                                                                i

                                                                i


                                 i
                                 i

                                                                                           a

                          z

                          z
                                                            y
                                                            y
                                                                                   e
                                           e
                                           e
                                                                                                f
                        a
                                                                                   e

                                         m
                                                                                      f
                                         m

                                        t
                                        t
                                                                                                f


                        a
                                                                                      f
                                              p
                                              p

                                                                                                      f
                                                                                                      f
                   o

                   o
                  t t to  analyze  it  with  no  time  pressure  or  any  bias  that  might  come  from  any  form  of
                                                                                                o
                                                                                                o
                                         i
                                         i
                                                                n
                                                 t
                                                    r
                                           m

                                                     a
                                                          p
                                             e
                                                      l
                                                             s
                                                       e
                                                 h
                                                              s
                                                               o
                                                   o
                                                i
                                                              i
                                                            e
                                        c
                                               w
                                                         x

                  manipulation that can come with oral expression.
                                          o
                                                           r

                  One of the forms of written communication media is e-mail. It’s widely used in business
                  O n e   o f   t h e   f o r m s   o f   w r i t t e n   c o m m u n i c a t i o n   m e d i a   i s   e  m a i l .   I t ’ s   w i d e l y   u s e d   i n   b u s i n e s s





                                  d
                                                          t
                                  d
                                                                          t
                                                                                           e
                                                           t
                                                           t
                                                         a
                                                                               n
                                                                               n
                                                         a
                      i
                                                          t

                      i

                                                                                     d
                            n
                                                                                                     o
                                                                                                     o

                                                                                             v
                            n
                         m
                                                                                     d
                                                                                                 i
                        n
                                             p

                        n
                                             p
                                                    a
                                                    a
                                     a
                                     a
                                                                                d
                                                                                                  e
                                                                                            i
                                                                                            i
                                                                                d
                                                       m
                                                       m



                                                     l

                                                                                             v
                                                     l
                                       o
                         m

                                       o

                                            r
                                                                                        r
                               a

                              t
                               a
                                                                  a
                                                                  a


                                                                                          c
                                                                                          c
                                                                I
                                                                                                      r
                                                                 t
                                          o

                                                                 t
                                          o
                                                                                                 l
                                                                          o

                                                                     o
                                                                          o

                                                                      w
                                                                      w
                                                                                        r
                                                                                         e
                                                                                         e
                                                                    l
                                          f
                                          f
                                                                    l
                                                                    l
                                                                     o
                                                                                                 l
                                                                    l
                                                                I
                                                                              e
                                                                                                   s
                                                                                                   s
                                                                              e
                                                             r
                     v
                                                                                                f
                                                             r
                                                                                                f
                                                            e
                                                                          t
                                            r
                                                            e
                                                                                           e
                                                                        s
                                                                        s
                                                                                                      r
                      r
                              t


                                                              .
                                                              .
                                                                             s
                           e
                      r
                                                                             s
                           e
                                                              s
                                                                                    n
                     v
                                                              s
                                                                                    n


                                 n
                                 n
                                               e
                                                                                   a
                                      l
                                      l
                                                   n
                                      s
                                                                                   a
                                                   n
                                                  o
                                               e
                  environment  and  also  for  personal  matters.  It  allows  to  send  and  receive  files  or
                  e e
                   n
                       o
                                                  o
                                                                                                 i
                   n
                                                 s
                                                                                              e
                                                                                              e
                                                 s
                                                                                                  e
                                      s
                                                r

                                                r
                       o
                                                                                  o
                                                                          a
                                            i

                                         m
                                                                           c
                                                                                            e
                                                                                             r

                                                                                                 t
                                                      s
                                             l
                                                                     a
                                                                      n

                  information  globally.  E-mail  is  a  base  to  perform  any  activity  on  the  Internet.  That
                                                       e

                                                                                                     a

                                                               r
                                                                                          n
                                                                                              n
                                                                                                 .
                                                               f

                                           a
                                                              e
                                                                                   n
                                                 a

                                                            p
                                                                             i
                                                                o

                                                                                       e
                                                                  m
                                                                                y
                                                                                               e
                                                                                                    h
                                                         t
                                                                                                      t
                                                                                          I
                                                                            t
                                                                                            t
                                                                 r
                                                          o
                                              i
                                                                                     t

                                               s

                                                    a
                                                                                      h
                                                   b
                                                                                                   T
                                                                        y

                                            v
                             c
                   a
                                                                                                o
                                        o
                                                              c
                      p
                                             e
                            e
                                                                                e
                                                                 o
                                                                                                 v
                                                       e
                                                               e
                       e
                                u
                                                                              e
                                                                    p
                                  e
                                                 w
                         n
                                                                                 d
                                                           e
                                                                           m
                               a
                                               y
                                                             v
                  h h a p p e n     b e c a u s s e     a l l m o s s t t     e v e r r y     w e b s s i i t t e , ,     s s e r r v i i c e     o r r     p l l a t t f f o r r m     n e e d s s     i i t t s s     u s s e r r     t t o     p r r o v i i d e     i i t t
                                                                                      u
                                                                                                   d
                                                                                                    e
                                                                                        e
                     p
                                                                             n
                                      m
                  happen because almost every website, service or platform needs its user to provide it
                           b
                                                                                            o
                                                                                              p
                                    a
                                           e
                                                                         o
                                                   e
                                                    b
                                                                      a
                                                                                                 n
                                                                                                 n

                                                e
                                                                        l
                                   r

                                   r
                                                                 .
                                                                                             e
                                d
                                                                                           m
                                                                 t
                                                                 t
                             l

                                                                 .


                           a
                                       t
                                       t


                                                                                                     o

                                                                                                     o
                                     s
                                                          c
                                                                        l

                                                e
                           a

                                                                                                 i
                                                          c
                                              i
                                d
                                 d
                                                              s
                                                                                       s
                                                            e
                                                                                       s
                                 d
                                                              s
                                                 r
                                                                             g
                                                                             g


                                                 r
                                                             s
                                           e
                                           e
                                                             s
                                                                                      e
                                                                                      e
                                                                                 a
                            i
                            i
                                                            e
                                                   a
                                                   a
                                                                                 a
                                           r
                                     s
                                        o
                                                                                          o
                                              s
                                           r
                                        o
                                                                                           m
                                                                i
                                                                        y
                                              s
                                                                        y
                                                                i

                                                                                    t
                                                                                                k
                                                                                                k
                                                                                    t

                                                                                             e
                                                           c
                                                                                          o
                                                                                                 i
                                                                              u
                                                                              u
                                                           c
                                             g
                               a

                                                                                         s
                                             g

                               a
                         m
                  with  e-mail  address  to  register  and  access  it.  Mostly  it  guarantees  some  kind  of
                                                                                 r
                                                                                                      f
                                                                                                      f
                                                                   M
                                                                          i
                                                                          i
                                                                   M
                                                                                                  d
                                                                      s
                             l
                                                      d
                                                      d
                                                                      s
                                                                                     e
                                                                                     e
                                                                           t

                                                                                                  d


                                              i
                                     s
                                                                           t
                                     s
                                                                               a
                         m
                                                                                   n
                                                        a
                                                                     o
                                                                               a
                                                        a
                                               t
                                               t
                                                                       t



                                                                                   n

                                                                       t
                                                                                         s

                                   e
                                   e
                                                                                 r
                                                                     o
                                                    n
                                                    n
                  p e r s o n a l i z a t i o n   o f   a n    a c c o u n t ,    a c c e p t i n g    t e r m  b u t   a l s o    a l l o w    f u t u r e
                  personalization  of  an  account,  accepting  terms  and  conditions  but  also  allow  future
                                                                                      l
                                        c
                                                r
                                                                                 o
                                                                                s
                                                 .


                                                                                                    i
                                                                                         e
                                                                                                  s
                                n
                                                                                          d

                           i

                     m
                                               e
                                           t
                                         u
                   o
                  communication  with  customer.  Without  that  registration  on  social  media  sites  like
                      m
                                            o
                              t
                                                                                       m
                               o
                                   w
                          n
                                                                                            i
                                             m
                                                                                                i
                            a
                                    i
                           c
                                                                                    i
                                                                                                      e
                                                                                               s
                        u
                                                                                  c
                                                                                    a
                                                                                                    l
                                                                                                t
                                     t

                                                                                                 e
                               i
                                     h
                                          s
                                                                                            a
                                                                                                     k
                  c
                                 w
                                                                                         n
                                                                      f
                                                                      f
                                                                                        i
                   a
                                                              a
                                 w
                                                                      e
                                                                      e
                                                              a
                                                                          o
                                                                         s
                                                                                         n
                                                                         s
                                                                          o
                                              b
                                                                                     y
                                                                           n
                        o
                                         o
                                                                                     y
                                                                         i

                                                                d
                                                                d

                                                                           n
                                                                            a
                                                                            a
                                                e
                                          u
                                                e
                                         o
                                                                         i
                                          u



                                                                        s
                                                                   p

                                                                   p
                                                                        s
                           k
                                                                                        i
                                                                                    n
                           k
                                                                                          d
                             o
                                                                                   a


                   a
                                                               n
                              r
                                                               n
                      e
                                T
                      e
                                                                                    n
                                T
                                                                    r
                                                                    r
                                              b
                                                                                          d
                             o
                        o
                                                                     o
                                                                                   a
                              r
                                                                     o
                  Facebook  or  Twitter  would  be  impossible,  and  professionals  in  any  kind  of  modern
                                            d
                                                      o
                  F F
                                                           e
                                                           e
                                                      o
                                      r
                                            d
                                                                                            o
                                      r
                                                          l
                       b
                                                          l
                                                                              s
                                                                              s
                                                  m

                                                    p



                                    e
                                       w
                                    e
                                                  m

                                                                                              f
                                                         b
                                                        s
                                                        s
                                                         b
                                                       s
                                                       s
                          o
                                                                                i
                                   t
                                       w
                                                                                i
                                                        i
                                                        i
                                   t
                                                                                n
                                                  i
                                                  i
                                                                                n
                                                                                            o
                                  i
                                  i
                    c
                    c
                          o


                                    t
                                    t
                                                    p


                                           l
                                                                                       k
                                                                                       k

                                           l


                                                                                              f
                                                                              l
                                                                              l

                                                            ,
                       b
                                                            ,

                                    f

                                                u

                                                                        ’
                                                                                      b
                       e

                                           v
                                                                f

                            a
                                 t
                   u
                                                              l
                                                                      .
                                                                               a
                                                   o
                                                       h
                                   a
                           c
                      n
                        s
                                              g
                                                                             t
                                                                           a
                                                                   m
                                            n
                                                        e
                                                                         s
                                                                  r
                                                          s
                                                       t
                                                                     s
                                                                                   g
                                o
                                                                 o
                                     o
                                            i
                                                                                     l
                              n
                                                                                n
                                                                                 d
                                                                          f
                                                             p
                                    f


                                                                       I
                                           i
                                       d
                     i
                                                              a

                                      r
                     s
                                                                                     o
                                                     n

                                                                       t
                             n
                                                 p
                                         g
                         s
                                                                            s
                                                                t
                  b

                  business cannot afford giving up on these platforms. It’s fast and global medium that

                                                           e
                                                                        s
                             c
                              o
                    a
                                      c
                                                                        s
                                                                           i


                                                                   g
                                                                   g
                                          o
                                      c
                              o
                             c
                                                                        s


                        s
                                                                                             w
                                         t

                                                        n
                                                                                f
                                                                                             w
                                                   n
                                                                                f

                                         t
                                   u

                                   u
                                                                        s
                                                                                                     n
                                                                                 c
                                                        n
                                     n
                                               e
                                               e

                                                                                               i
                                                     l
                      e
                                             p
                                                                                        t
                                                      a
                                                      a
                                                                                                   a
                      e
                                                                                        t
                                                     l
                                                    a

                                             p
                                                                      o
                                                                      o

                         t

                                                                                     t

                                                    a
                                                                                                      y
                                                                                 c
                                                                         i
                        s
                    a
                                          i
                                                                                               t
                                                                           i
                                                                                     t
                                                                                                     n
                                                                         i
                         t
                                                                                                  m
                                                                                               i
                                          i
                                                                          b
                                                   n

                                                                          b
                                                                     p
                                                                                                      y
                                                                     p
                                                                                                   a
                                     n

                          h
                          h

                                                                                   o
                           e
                                                                                   o
                  m m
                  makes the communication personal and providing possibility of contacting with many
                                                               i
                                       a
                                       a
                                                                d
                                                                d
                                                r
                                                                 i
                                                                                               t
                                m
                                                                 i
                                                                                      a
                                                                                          n
                                m
                                                                            t
                                                r
                                                                                    n
                                                                            t
                                                                                          n
                                                                               o
                                                                               o
                                                               i
                                                            r
                                           n
                                           n
                                                            r
                                                s
                                                                                           g
                                                                                                h
                                      i
                                                                                                h
                                                                                       c
                                                             o
                                                                                           g
                                                                                       c
                                                             o
                                 m
                                                           p


                                                           p
                           e
                                                 o
                                                 o
                                                              v
                                                              v
                                 m
                                                s
                                                                             y
                                                                             y
                                      i
                                                                                      a
                                                                  n
                                                                                    n
                                                         d
                                                         d
                                                                            i
                     k
                     k
                                                                           l
                                                                           l
                                                                                         i


                                                                            i
                                                                                         i
                                          o
                                                                                                  m

                                                                  n
                  different users at the same time, what leads to more efficient work flow and increased
                  d i f f e r e n t   u s e r s   a t   t h e   s a m e   t i m e  w h a t   l e a d s   t o   m o r e   e f f i c i e n t   w o r k   f l o w   a n d   i n c r e a s e d
                                          c
                                                                                     s
                  productivity. It is the first-choice form of communication in business also because of the
                                                                                           c
                                                                                         e
                                                                                     l
                                              c
                                           h
                                                                                             u
                                                                                                   f
                                                                                                 o
                                              i
                                                                                      o
                                            o
                                               e
                                                                                        b

                                                                                            a

                                                                                               s
                                                                                    a
                                                                                               e

                               e
                                  ,


                                                            r
                                                                                                   a
                                                 n
                      u
                         s
                                                                                  l
                                                               d
                                       t
                                 r
                           i
                                      t
                                                                        s
                             o
                                               t
                                                              v
                   e
                                                                             g
                                                                                        o
                                 s
                                             n
                                                                                                      d

                       r
                                                                                           s
                                                            o
                                                               i
                                                                                              d
                                                                                                n
                                                                   s
                               f
                                                                                       f
                     t
                                                                                    c
                                                                                  a
                                                                         t

                                                                                         r
                                                                           r
                                                                      f
                                                      e
                              f
                        e


                                                                                     e
                    a
                                                          p
                                                                              e
                                    u
                                                                  s
                                                                e

                  f features  it  offers,  just  to  mention  a  few:  provides  safe  storage  place  for  sending  and
                                          m
                                                                                                 g
                                            e


                                   j
                                                                            a
                                                                                           e
                                               i
                                                                    a
                                                                                               i
                                        o
                                                o

                                                       w
                                                                                 p
                                     s
                                                     f
                                                                                             n
                           t
                                                                          o
                                                                      e
                                                         :

                                                                                                    n
                       i

                                                                                     t
                                                                          a
                                                                                   s
                                                                                     o
                                                                            c

                       v
                                                                                   s

                                                                                p
                          g
                                                                            i
                                                                                 l

                                                                          a
                          g
                                                                           t
                                                                            i
                                                                                 l
                                                                           t
                            m
                                                                                       m
                                                                              r
                                                                                  e

                       i
                                                                                  i
                                                                                p
                       v
                                                                              r
                                                                                  e
                                                                                  i
                            i
                            m
                                                                                     t
                                                                              e
                                                                                                   h
                            i

                                                                            c
                        i
                                                                              e
                                                                                     o

                        n

                                                                                       m
                        n
                        i
                                                   o
                                                                                             g
                                                   o
                                                                                                 w
                                                                 e
                                                   l
                               o
                                                                 e
                                                   l
                                    t
                                    t

                    c
                                                                 t
                                                     w
                                                                                             g
                                                                 t
                                                     w
                     e
                                      d
                                      d
                                                 a
                                                 a

                                                ,
                     e

                                                ,
                                                  l

                               o
                                                  l

                                                                   a
                                                                   a



                                                         g
                                                                                                    i
                                                            n
                                                         g
                                                                                                    i
                                 t
                                                             e

                                 t
                                                           e
                                  a
                                                                                           s
                                                           e
                                                                                           s
                                                                                                     c
                                                            n
                                  a
                                                                                                     c
                                                             e
                                                       t
                                                               r
                                                                                          s
                                                       t
                                                               r
                                                               a
                                                               a
                                 r
                                 r
                                                                                            a
                                   n

                                                                                            a
                                   n
                    c
                                                                                          s
                                                        o
                                                        o
                                                                        m
                              p
                                                                        m
                                                                                               e


                                          u
                                           m
                                        c
                                          u
                                                                                               e
                                           m
                                       o
                                                                                                s
                                                                      o
                   e
                                                                                                s
                                       o
                                                                      t
                                                                      t
                                                                      o
                                              n
                              p
                                              n
                                        c
                                                                                         e
                                                                                                 w
                                                                                                   h
                                                                                                      h
                                                                                                      h
                                               t
                                               t
                                                                    u
                   e
                  receiving important document, allow to generate automatic replies to messages which
                  r r
                                             e
                                                                                         e
                                             e
                                                                    u
                       e
                  s
                                                                               o


                                                        u
                                                        u
                                                                                            n
                                           a
                    e
                                           a
                                        e
                                                                               o
                                        e
                       e
                    e
                                                                                           k
                                                           o
                                                           o
                                                                              t
                                                                                                      t
                                                                                           k


                          i
                          i
                                         n
                      p
                                         n
                                                                                    o
                                                         t
                                                                                    o


                  s
                                                         t


                                                                              t
                                                                                                      t
                                  u
                                  u
                         c
                                               e
                                                                                   t
                                                                                  e
                                       h
                         c
                                     w
                                                   n
                                               e
                                                                                               w
                                     w
                                                                                   t
                                                   n
                                                                                  e
                                                                                      t

                                                s
                                                r
                                                r
                                                                                      t
                                                s
                                       h
                                                                                             o
                                                                                             o

                                                 o
                                                 o
                                                                                                     u
                                                                                      h
                                                                                      h
                                             p



                                    l

                                                       o
                                                                                            n
                                    l
                                                       o


                                                                                                     u


                                                                                               w
                                                                                 l
                                                                                 l
                                                     i
                                                     s


                                                     i
                                             p
                                                     s
                                                                     n
                  i i is especially useful when a person is out of reach and want to let others know about
                                                                                        e
                                                                     n
                                                                                        e
                                                                             t
                                                                          a
                                                                          a
                                                                             t
                          a
                                                                  h
                                                                       d
                                                                                                 a
                          a
                                                             r
                                                             r
                                                                  h
                                                                                                   b
                            l
                                                               a

                                e
                                                               a
                                                                    a

                              u
                                                                    a
                              u

                                                                                         r

                                                                                                    o
                                                                                         r
                            l
                                e
                                                              e
                                                              e

                     s

                                                            f
                                                                                          s
                     s

                                s
                            l

                                s
                                  f
                                                                         w
                      p
                                                                            n
                                                                         w
                                                                            n
                             y
                                                            f
                             y
                                  f
                                                                                          s
                                                                 c



                                                                                                    o
                                                                       d
                                                                 c
                                                                                                 a
                            l
                                                                                                   b

                                                                           c
                                                                   n
                                                e
                                                   t
                                                                                 c

                                                                                                    a
                                                                                       a
                                                                                                   c
                               e
                                                  c
                                                                                                      l
                                                                                                     l
                                                                   i
                                                                                             p

                  t
                                                                       n
                                                                                    o
                                                                                   i
                            w
                                             e
                                                                                                      y
                                                                                     n
                                                                        e
                       a
                                         a
                                        c
                                           n
                                                                                                c
                                                                         t
                                                                      r
                                                                                   t
                     t
                                                                     e
                                               p
                                                                                                  f
                        n
                                                                    t
                                      y
                              h
                                              x


                  that  and  when  they  can  expect  a  reply,  with  internet  connection  and  specifically
                                                                                         n
                   h
                                                                                               e
                                                                            o
                                                                              n
                                                                                                 i
                          d

                                   t
                                                              w
                    a

                                                                                e
                                                                                            s
                                                                               n
                                n
                                                                t
                                                               i
                                                                                          d



                                    e
                                                                                                  i
                                                                h
                                   h
                  designed  app  it  is  possible  to  use  e-mail  anytime  and  anywhere.  With  all  this  e-mail
                  d e s i g n e d    a p p    i t    i s    p o s s i b l e    t o    u s e    e  m a i l   a n y t i m e    a n d    a n y w h e r e .    W i t h    a l l   t h i s    e
                                                                          b
                                                        c
                                                                                                  r
                                                                          b
                                            o
                                                                                            l
                                                                               s
                                                             n
                                                                               s
                                            o

                                             f
                                             f
                                                                       i
                                                                                       o
                                                                                       o
                                                                                                      y
                                                                                                      y
                                                        c
                                                                                               t
                                                                                               t
                  remain  non-invasive  way  of  communication,  there  is  obviously  a  possibility  to  reply
                                                                       i
                                                                                            l
                                                                                                    p
                                                                                                o
                                                                                        s
                                                                                        s
                                                                                                    p
                                          y
                                                                                           i
                                                                                           i
                                          y
                                                                                                   e
                                                                         o
                                                           t
                                                                         o
                                                           t
                                                                                                o
                                                                                                   e
                                                                              u
                                                                              u
                                                            i


                                                            o



                                                                       s
                                                                       s
                                                            o
                                                          a

                                                            i

                                                                                     p
                                                          a

                                                                                     p

                                                      u
                                                  m


                                                                  e
                                                                                 y
                                                  m
                                                                                                      l

                                                 o

                                                                    r
                                                                                            t
                                                      u
                                                 o
                                                                                            t
                                                                                 y
                                                                                             y
                                                                 h
                                                                t
                                                                t
                                                    m
                                                                 h
                                                                                             y
                                                    m
                                                                           v
                                                                  e
                                                                           v
                                                                                                      l
                                                                                         i
                                                                                         i
                                                                                          b
                                                                                          b
                                                                                   a
                                                                                            i
                                                                             o
                                                                                   a
                                               c

                                                             n
                                               c
                                                                             o
                                                                                         s
                                                        i
                                                                                         s
                                                                                            i
                                                                                                  r
                                                        i



                                                                                l
                                                                             i
                                                                    e
                                                                             i
                                                                                l
                                                                    e
                                                               ,
                                                                    r
                                                       n
                                                               ,
                                                       n


                    i
                                                                                           c
                     h
                      n
                                                                                             o
                                                                                      m
                    t
                                                                                          t
                                                                                                e
                                                                                              m

                                                                                         s
                      i
                                                                                        u
                              d
                                                      i
                                                         e
                                              o
                                                         r
                                           s

                                      u
                                               f

                                                    d
                                  u
                  w
                                                       f

                         e
                                                                                  t
                                                       e
                                            e
                                    t
                                s
                                        r
                                                                                                    m
                                                                                  o
                                                      f
                        s

                            o
                                                 t
                                     p

                                                  i
                                                                                     l
                                                i
                                                                                                  s

                                                                                                   o
                                 b
                                                   s
                                        p
                          c

                                                                                    o
                  within seconds but purpose of it is different. With such extensive tool must come some
                                                                                                      e
                                          o
                             n
                  disadvantages as well, like spam, which can be avoided if e-mail is used responsibly, or
                                                                                                   y
                                                                                      e
                                                                                                 b
                                                                                         r
                                       l
                                                                                a
                                                                                                  l
                                                                              m

                                                                                               n
                                    w
                                      e
                                                                                                 i
                                                                                             o
                                                                                       d
                                                                                 i
                                                                                  i
                                 a
                                          k
                                                                                     s
                                                                                            p

                                           e
                                                                                                s
                                                                                    u
                                                                                   s
                                        ,
                                  s
                                         l

                                                                                          e

                                                                                 l

                                       l

                                                                                           s
                                         i
                  viruses that can affect work of your whole work station, so it is necessary to have some
                  v i r u s e s   t h a t   c a n   a f f e c t   w o r k   o f   y o u r   w h o l e    ,   s o   i t   i s   n e c e s s a r y   t o   h a v e   s o m e
                                                          e
                             i
                                                                                        t
                                                              o
                                                                                           a

                                                            l
                                                             y
                            d
                                                            r
                                  f
                                 o
                                                                         e

                    d
                                     o

                                                                   e
                                                                 u

                                                                                         w
                               g
                                   h
                                                       r
                                                        o
                                                                  s
                                                                                            r
                                                      p
                                                                r
                              n

                                                                       m
                                                                                                   c
                                                                                                     a
                                                                     s
                                                         p
                                                                                             e
                                                                      o


                                                                                               h
                                                                                 o
                         a
                                            s
                                           u
                        t
                                                                                  n
                                                                               i
                                                                                               t

                                                                               t
                                             e
                                                                                      o
                                                                                i
                                                                                                  t
                                                                                    l
                                        t
                                         o
                                                                                                a

                       r
                                                                                      s

                                                                                   a
                  understanding of how to use e-mail properly or use some additional software that can
                        s

                  u
                                               e
                           n
                   n
                                      w
                                                                            d
                      e
                                                                              d
                                                                           a
                                                                                        f
                                                                                                      n

                  provide some defense mechanism.
                  p r o v i d e   s o m e   d e f e n s e   m e c h a n i s m .
                  Other  forms  of  written  communication  media  are  brochures,  proposals,  newsletters,
                  O t h e r    f o r m s    o f    w r i t t e n    c o m m u n i c a t i o n    m e d i a    a r e    b r o c h u r e s ,    p r o p o s a l s ,    n e w s l e t t e r s ,
                                        v
                                                          o
                                                                                                      e
                                                    s
                                                                                           a
                                        v
                                                          o
                                                                                           a
                                                  s

                    p
                                                    s
                                                         c
                    p
                                     s
                                                  s

                                                                                                     h
                                     s
                                  A
                                                                                                      e

                                                           m
                                               i

                                                                                              o
                                                                                              o


                                                           m
                                                e
                                                e
                                  A
                                               i

                                                                                                 t
                                         e

                                         e
                                    l
                   e
                                                                                               n
                                                      t
                                                                                             t
                                      e
                                                                                             i
                                    l
                                               n
                                                      t
                                    l
                                               n
                                    l
                                              s
                   e
                                                                                               n
                                                   e
                                              s
                                                   e
                                                       o
                                           b
                                                                                                 t

                                                                                             t
                                           b

                                                         c

                                                                                                     h

                                             u
                                                                                             i
                                                       o
                                             u
                                      e
                                       r
                                                  s
                                                  s
                                       r
                                                                          m
                                                                          m
                           o
                           o
                                                                        o
                                                                        o
                             s
                             s


                                                                              k
                          p
                                                                                       o
                                                                                       o
                                                                           e
                                                                           e

                                                                                         r
                     o
                                                                     e
                                                                                         r
                              e
                     o
                                                                     t
                                                                     t
                                                                        s
                             t

                                                                        s

                                                                     e
                             t

                                                                              k
                        s
                        s
                                                                                     i
                                                                                    f
                                                                                      n
                                                                                      n
                       r
                       r
                                                                                                  o

                       t
                       t
                                                                                    f
                                                                                     i

                                                                                                  o
                                                                                  o
                                                                               n
                                                                               i

                                                                               n
                                                                                       f
                          p
                                                                               i
                                                                                       f
                         ,

                                                                                  o
                         ,
                                                                                d


                                                                                d
                              e
                                                                n
                                 .
                                                               u
                                                                  i
                                 .
                                                                n
                                                                                         m
                                s
                                s
                                                                                         m
                                                                  i
                               r
                                                             m
                                                             m
                                                                   a
                                                                   a
                  r r reports, posters.  All serve businesses to communicate some kind of information to the
                                                                                                    t
                                                                                                    t
                               r
                                                                  c
                                                               u
                                                                  c
                  public or partners. Those can ensure others access to what is planned, in progress  or
                  p u b l i c    o r   p a r t n e r s .    T h o s e   c a n    o t h e r s    a c c e s s    t o    w h a t    i s    p l a n n e d ,    i n   p r o g r e s s    o r

                                                         a

                                                                               d
                                                                r
                                               e
                       d
                                                         t
                          d
                                                            e
                                                                                           o
                                                                                               e
                                                                                       o

                                  e
                                                           g
                                                              o
                                           n
                                                                                   r
                    e
                                        s
                                          o
                                                                                     d
                                                                                    e

                                                                                   i
                                             h
                                             t

                                       d
                                                               f
                                                                                 e
                                                                                  s
                        y
                                                                                          c

                                d
                      a
                              e
                                                                                             m

                                      n
                                                       t
                           o
                  already done, depends on the current stage of realization or a desired outcome.
                    r
                             n
                                                    e
                                                  u
                  a
                                                                                         t
                                                        s
                                    e
                   l

                                                                  a

                                                   r
                                                    r
                                                                                        u
                               ,
                                                     n
                                                                 e
                                                c
                                   p
                                                   u
                                                                                          k
                                                               e
                                                                  a
                                                                                                  e
                              n
                                 o
                                                           n
                               g
                                                                     h
                                                             m
                                                                                    e
                                                      c
                                           e
                                        o
                  Before moving on to some communication media that changed the market entirely in
                                                                                   h
                  B B e f f o r r e     m o v i i n g     o n     t t o     s s o m e     c o m m u n i i c a t t i i o n     m e d i i a     t t h a t t     c h a n g e d     t t h e     m a r r k e t t     e n t t i i r r e l l y     i i n
                                                    n
                                                                      a
                                                                                                      n
                                                                d
                                                                              g
                                         m
                                              o
                                                 m
                                                                          h
                                                                                              e
                                               m
                                                                            n
                   e
                           o
                                                                           a
                       e
                                                                                                    y
                                             c
                                                                                      m
                                                                                           e
                                                                                d
                                                                                        a
                                                       a
                         m
                                                                                               n
                                                                               e
                                                          o
                            v
                                                                         c
                                     o
                     o
                                  n
                                                                                                 a
                                                                                                     h
                                                                                                    t
                                                                                                     h


                                                                                                    t
                                                                                                      e
                                                                                                 a
                                                                                                      e
                                                                                                  s
                                                                                                  s
                                                              t
                                                              t

                                 s

                                                              h
                                                               a
                                                               a

                                                              h

                                 s
                                                          i
                                                          i
                                                         t
                                                        n
                                                         t
                                                          o
                                                            n
                                                            n
                                  o
                                                          o
                                  o
                                r
                                                                     o
                                                                     o

                                                                     f

                                                                       r
                             e
                             e
                                                                       e
                                                                       r
                                                                       e
                                                                     f


                                                                 t
                                r
                                                                 t
                                                                  b
                                                                   e
                                                                   e
                               o
                                                                  b
                               o
                                       s
                                              a
                                       s
                                              t
                                              t
                                              a
                                                n

                                                n
                                      i
                                      i
                                             r
                                        i
                                          p
                                        i
                                        m
                                        m
                                          p

                                             r
                                            o

                                            o

                                                     m

                                                     m



                                   ,
                                                        n
                                   ,
                                                       e
                                                       e
                                    i

                                                  t

                                                 t
                                                 t
                                                  t
                                                   o
                                    i
                                                   o
                                     t
                                     t

                                                                                        l
                                                                                        l
                      d
                                                                                       e
                                                                                       e
                                                                                        e
                                                                                          v
                                                                                          v

                                                                                        e

                       e
                                                                                     ,
                       e
                                                                                   a
                                                                                   a
                                                                                     ,
                                                                                      t
                      d
                                                                                      t




                                                                                             n
                    s
                                                                                             n
                  a
                  l l
                  last decade or so, it is important to mention that before internet era, television was the
                  a
                                                                                               w
                                                                                               w
                                                                                           i
                                                                                           s
                                                                                           i
                     t
                     t
                                                                                           s
                                                                                            o
                    s
                                                                                            o
                                                                                            i
                                                                                            i
                                                                             n
                          a
                                                                             n
                                                                             r
                                                                             r
                                                                                t
                                                                                t
                                                                               e
                          a
                                                                               e
                                                                            e
                                                                          n
                                                                          n
                                                                         i

                                                                         i
                           d
                                                                            e
                           d
                                                                           t
                                                                           t
                                                                                 e
                                                                                   r

                                                                                   r
                         c
                         c
                                                                                 e

                  main source of advertising of tourism. The audience for this type of communication was
                  m a i n   s o u r c e   o f   a d v e r t i s i n g   o f   t o u r i s m .   T h e   a u d i e n c e   f o r   t h i s   t y p e   o f   c o m m u n i c a t i o n   w a s
                                                                                    v
                   u
                                                                                  h
                                                                          c
                                                                     h
                                               y
                                                                         e
                        b
                                             a
                                                           a
                                                                                   a
                  h h u g e      b u t t      i i t t      w a s s      j j u s s t t      o n e      w a y     c o m m u n i i c a t t i i o n      a s s      t t h e      r r e c e i i v e r r s s      h a v e      n o
                  huge  but  it  was  just  one  way  communication  as  the  receivers  have  no  possibility  to
                                            w
                                         e
                                                                      e
                                       o
                                        n
                                                   m
                                                               n
                                                       u
                                                                 a
                                                                                         o
                                                                                        n
                                                     m
                                   u
                      e
                                a
                         u
                    g
                                                                           e
                                                 c
                              w
                                                        n
                                                              o
                                                  o
                                                                              e
                                                                                      e
                                                          c
                                                                             v
                                                                                                     12
   3   4   5   6   7   8   9   10   11   12   13