Page 22 - Toucan_Modules_EN
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effectively. Also, he wants his hotel to be environmentally friendly so he can attract
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more customers and be sure that his activities will not harm the planet.
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W h a t s o l u t i o n s a r e t h e r e , t h a t c a n h e l p h i m t o k e e p h i s b u s i n e s s , r e d u c e t o c o s t o f
What solutions are there, that can help him to keep his business, reduce to cost of
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r resources and be environmentally friendly?
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Solution: Reducing of cost and being environmentally friendly can go hand in hand
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but the it can only be done with help of investment in newest technology. Solar
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panels are the best way to do that. The investment in them might be a problem as
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nowadays the prices of them are not so low, but it is important to look at long term
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results. That investment can be returned very quickly and the use of natural
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resources is eliminated. The same situation can be applied to water tanks that can
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different purposes.
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Case study 3. Hotel Y facility advertising
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O O n e o f f t t h e h o t t e l l s s l l o c a t t e d i i n M a d r r i i d h a s j j u s s t t b e e n r r e n o v a t t e d . . A l l l l t t h e b u i i l l d i i n g
One of the hotels located in Madrid has just been renovated. All the building has
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been redesigned, the sport venues are added, a huge park and beautiful park
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b b e e n r r e d e s s i i g n e d , , t t h e s s p o r r t t v e n u e s s a r r e a d d e d , , a h u g e p a r r k a n d b e a u t t i i f f u l l p a r r k
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been built around the whole place. The company really wants to make the best
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experience of their facility as they really believe this is amazing place. They have an
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agreement with a big travel agency with offices all around the world and they
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want to make an advantage of that as well.
How can they promote a newly built facility and apply all the factors that were just
H o w c a n t h e y p r o m o t e a n e w l y b u i l a p p l y a l l t h e f a c t o r s t h a t w e r e j u s t
mentioned?
Solution: As they have an agreement with big travel : As they have an agreement with big travel agency, they should create they should create a
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virtual reality image of their new facility and promote it via VR headset that can be
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delivered to several offices of the agency. Thanks to that the potential customers
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can have an amazing experience and all the details of the hotels almost like they
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blogs other places on the internet as well. What can also be considered is to
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employ an influencer with specific audience that would match their target group.
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All those activities are remained to be environmentally friendly as no unncessery
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26
