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5.5. Case studies
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Case study 1. Company X produces food,
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especially for the tourism industry
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Business sustainability is becoming increasingly important for managers in the modern
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economy. It can be described as a holistic continuous improvement process that
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e e c o n o m y . . I I t t c a n b e d e s s c r r i i b e d a s s a h o l l i i s s t t i i c c o n t t i i n u o u s s i i m p r r o v e m e n t t p r r o c e s s s s t t h a t t
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i includes the sound management of people and the environment. Business sustainability
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i i involves doing everything better and more efficiently. True sustainability must be
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i integrated into all operations of a business – from policy and management to on-
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ground activities such as purchasing, production, and distribution. The development of
g r o u n d a c t i v i t i e s s u c h a s p u r c h a s i n g , p r o d u c t i o n , a n d d i s t r i b u t i o n . T h e d e v e l o p m e n t o f
a sustainable strategy should be strongly aligned with a business plan.
a s u s t a i n a b l e s t r a t e g y s h o u l d b e s t r o n g l y a l i g n e d w i t h a b u s i n e s s p l a n .
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C C o m p a n y X p r r o d u c e s s f f o o d , , e s s p e c i i a l l l l y f f o r r h o t t e l l b u s s i i n e s s s s e s s . . T h e c o m p a n y i i d e n t t i i f f i i e s s t t h e
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Company X produces food, especially for hotel businesses. The company identifies the
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pressures in the market that are driving its business to become more sustainable and
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carbon-free. Company X believes that sustainable growth and maximizing shareholder
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value into the future are being achieved by considering customer needs and providing
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h i g h q u a l i t y a n d v a l u e : ( d r i v e r p r o d u c t q u a l i t y ) . T h e c o m p a n y s h o u l d s e t i t s v i s i o n
high quality and value: (driver – product quality). The company should set its vision
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where it is heading because the representatives of the hotel industry are looking for
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understanding production patterns and consumption of resources and see the
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challenge and a question mark. Whatever sustainable solution is put in action will
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contribute to the environmental preservation of the destination but the number of
actual efforts matters for protecting the environment.
a c t u a l e f f o r t s m a t t e r s f o r p r o t e c t i n g t h e e n v i r o n m e n t .
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Case study 2. Hotel Y surviving in pandemic
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