4. Case studies

Quality control in X hotel network

The X hotel network have their facilities in many different places in all over Europe, like Barcelona, Athens, Warsaw or Berlin just to name few examples. Their headquarters are located in Vienna and this is the place where all of the managers of different hotel are living in and working from. In order to keep the quality of services provided by each hotel, every 3 months they organize a trip to the place that they are responsible for. The purpose of those travels is to check if all the documentations are in place, if the standard of the rooms are being kept on the satisfying level and other activities that aiming to keep their customers happy are well performed.

The quality controls are necessary for the company as thanks to them, they were able to found and eliminate several mistakes made by their hotel stuff and in result avoid to gain negative feedback from their customers in the past. But as the company is trying to claim that they are being environmentally friendly, the amount of traveling that they are doing is unacceptable anymore as the carbon footprint that they are leaving behind them is huge.

What is the solution for that company? How they can maintain they regular quality controls and eliminate or reduce the amount of traveling and be more environmentally friendly?

Solution: With the access to all the ICT tools that are right there they can easily create some kind of ‘digital library’ where they can keep all of their documents in a safe place. Those documents can be accessed via internet by different managers from different locations without any need for traveling. They will be able to access them from their office in Vienna. All the other activities can be performed online as well. Thanks to applications that enables video conferencing they can discuss all the matters and even see live video of the facilities that they are being responsible for. This will help that company to save them a lot of funds and time, promote as environmentally friendly and reduce the carbon footprint create by their unnecessary flights and travels.

Resources cost makes the business unprofitable

The prices of energy use in Amsterdam rises very fast through the time of the latest pandemic. One of the owners of the hotel in that city don’t want to raise the prices for the stay in his place because he just barely survives through the lockdown stage and he is afraid that if the prices will grow, the customers will not be going to use his services anymore. But the costs of the resources use are being so high, that his business is becoming unprofitable. In order to keep his business and make it profitable he is looking for solution that can be implemented quickly and effectively. Also, he wants his hotel to be environmentally friendly so he can attract more customers and be sure that his activities will not harm the planet.

What solutions are there, that can help him to keep his business, reduce to cost of resources and be environmentally friendly?

Solution: Reducing of cost and being environmentally friendly can go hand in hand but the it can only be done with help of investment in newest technology. Solar panels are the best way to do that. The investment in them might be a problem as nowadays the prices of them are not so low, but it is important to look at long term results. That investment can be returned very quickly and the use of natural resources is eliminated. The same situation can be applied to water tanks that can allow hotel to store the water that is gathered from rain and can be used for different purposes.

Hotel Y facility advertising

One of the hotels located in Madrid has just been renovated. All the building has been redesigned, the sport venues are added, a huge park and beautiful park been built around the whole place. The company really wants to make the best possible promotion of that place as they already make a big investment and they want it to come back to them as soon as possible. They discussing many different possibilities to do it. But what is very important for them is to keep their campaign environmentally friendly and to give their potential customers potentially fullest experience of their facility as they really believe this is amazing place. They have an agreement with a big travel agency with offices all around the world and they want to make an advantage of that as well.

How can they promote a newly built facility and apply all the factors that were just mentioned?

Solution: As they have an agreement with big travel agency, they should create a virtual reality image of their new facility and promote it via VR headset that can be delivered to several offices of the agency. Thanks to that the potential customers can have an amazing experience and all the details of the hotels almost like they would just be there. Besides that, they should promote themselves on social media, blogs other places on the internet as well. What can also be considered is to employ an influencer with specific audience that would match their target group. All those activities are remained to be environmentally friendly as no unncessery traveling is done, and no materials like paper are being used.